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Peer reviewed Peer reviewed
ERIC Number: EJ552224
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0155-0640
EISSN: N/A
Examining the Native Speakers' Understanding of Communicative Purposes of a Written Genre in Modern Standard Chinese.
Yunxia, Zhu
Australian Review of Applied Linguistics, v20 n1 p133-49 1997
Examines the different attitudes of native speakers in understanding a written genre of Modern Standard Chinese--sales letters. The study focuses on the use of formulaic components appearing in real Chinese sales letters and compares these components with the advice given in textbooks. Findings reveal a gap between business teaching and business writing practice. (21 references) (Author/CK)
Descriptors: Business Education, Chinese, College Students, Foreign Countries, Higher Education, Interviews, Language Attitudes, Questionnaires, Salesmanship, Second Language Learning, Textbook Content, Written Language
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Grant or Contract Numbers: N/A