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Voon, Boo Ho; Teo, Ai Kiat; Voon, Joyce E. C. – Asian Journal of University Education, 2019
Students always need sincere and kind guidance from the teachers. Hence, a true customer orientation is instrumental in teaching English as it is always good to understand the students' needs to improve their performance. This paper addresses the requirement to understand the students' needs and then teach accordingly to improve the quality of the…
Descriptors: Foreign Countries, English (Second Language), Second Language Instruction, College Students