This study explores how positive media messages about sex can lead to better sexual health among young adults (college students at a large university, N = 228) by de-emphasizing sensation seeking, condom embarrassment, and stigma. Employing social learning theory and normative influence frameworks, the research found that college-age women had higher stigma (ß = 0.22, t = 3.37, p <0.001 for felt stigma) and lower sensation seeking (ß = -0.34, t = -3.17, p <0.01). Participants exposed to more media in some forms (e.g., news reading, ß = -0.131, t = -1.94, p = 0.05) had less felt self-stigma. Thus, exposure to media, such as TV and media, and positive messages could encourage "healthy" sexual behavior in young women (around college age).