Toys both guide and foster the play--and stimulate the imaginations--of players of all ages. The authors investigate adult use of toys as a point of entry to the world play of both transmedia-connected and stand alone toy characters--dolls, action figures, and soft toys. They point to how adult toy players engage actively in world building in…

Play often rewards us with a thrill or a sense of wonder. But, just over the edge of play, uncanny objects like dolls, automata, robots, and realistic animations may become monstrous rather than marvelous. Drawing from diverse sources, literary evidence, psychological and psychoanalytic theory, new insights in neuroscience, marketing literature,…