There has been a significant increase in the popularity of non-degree graduate certificates throughout the past decade. This increase has raised questions about the value of engineering graduate certificate programs from students, alumni, and employers. Do engineering certificate programs provide real world skills and knowledge? Do they serve as…

The complexity of the market in higher education, and the lack of literature regarding marketing, particularly branding, at the academic department level, presented an opportunity to establish a systematic process for evaluating an academic department's brand meaning. A process for evaluating a brand's meaning for an academic department is…