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Download full textGilfoil, David M.; Aukers, Steven M.; Jobs, Charles G. – American Journal of Business Education, 2015
Over the past decade, Web 2.0 has brought a wealth of opportunities for improving marketing effectiveness; social media platforms, in particular, have proven to be exceptional tools for realizing growth potential. The big question for businesses used to be how to measure and report financial return on investment (ROI) for social media ad spend to…
Descriptors: Social Networks, Outcomes of Education, Marketing, Advertising
