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Download full textYates, Dan; Ward, Chris – American Journal of Business Education, 2011
Many states are now requiring high school students to be competent in the areas of economic and financial literacy. This is due to the recent escalation of bankruptcies, large credit card debt, and mortgage foreclosures in our society. This study examines how financial knowledge is transferred from the high school level to the college level and…
Descriptors: Money Management, Debt (Financial), Transfer of Training, High School Students
Johnston, Timothy C. – American Journal of Business Education, 2010
Emerging peer-to-peer communication via social media, and the role of influential peers, is changing the way that marketers communicate with prospects. The model is changing from a sender-receiver model to one that includes influential peer-to-peer and receiver-to-sender communication. This research examines this phenomenon in the context of…
Descriptors: College Students, School Choice, Information Sources, Family Influence
Naimy, Viviane; Nasser, Ramzi – American Journal of Business Education, 2009
The purpose of this study was to determine whether an early call-up strategy helps in attracting better students to a private university in Lebanon. Early admission call-up was administered to the top 25 percentile-ranked students of main feeder schools at a private university in Lebanon. Admission data was accrued for students who applied for…
Descriptors: Foreign Countries, College Admission, Enrollment Management, Enrollment Influences
