The American Association of Collegiate Registrars and Admissions Officers (AACRAO) periodically undertakes research projects to keep themselves and the higher education community in general, informed about relevant current and emerging practices. The aim of this survey was to measure the extent of ownership of Constituent (or Customer) Relationship Management (CRM) applications at U.S. higher education institutions and to assess their impacts on practice, policy and staffing. The results of the survey are intended to serve as a benchmark for trends on this topic. The following are appended: (1) Survey Cover Email & Instrument; (2) Overall CRM Use Success by Institution Size, Region and Type; (3) "Other" Roadblocks to Maximizing the Use of the CRM; (4) Title of Senior Communication Officer Position; (5) Reporting Line for the Senior Communications Officer Position; and (6) Policy Changes as a Direct Result of Implementing a CRM.