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Direct linkAmerican Association of Collegiate Registrars and Admissions Officers (AACRAO), 2022
The purpose of April 2022 60-Second Survey was to perform initial research on enrollment management at the graduate and/or professional level. This data will serve as a benchmark and may shape content for a comprehensive research study. Based on this sample, institutions face a profusion of strategic enrollment challenges associated with graduate…
Descriptors: Strategic Planning, Enrollment Management, Benchmarking, Undergraduate Students
American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2020
The January 2020 60-Second Survey was designed to serve two purposes: (1) to benchmark institutional-level use of enrollment management and strategic enrollment management (SEM) plans; and (2) gather individual interest in enrollment management research (Appendix A). The survey was open to all American Association of Collegiate Registrars and…
Descriptors: Enrollment Management, Enrollment Projections, Enrollment Trends, Strategic Planning
Wayne Sigler – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2017
"SEM Core Concepts" is designed to provide busy professionals with an overview of strategic enrollment management (SEM). The guide is organized around the following topics: definitions of SEM and examples of what it is not; the evolution of SEM, including its developmental stages that provided the building blocks for the current best…
Descriptors: Enrollment Management, College Administration, Definitions, Development
Bontrager, Bob; Ingersoll, Doris; Ingersoll, Ronald – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2012
As external forces demand change in the delivery of postsecondary education and institutions seek to take advantage of new opportunities, the potential for achieving higher levels of student and institutional success is vast. New technologies, communication tools, data use, and organizational constructs present key factors in improving the…
Descriptors: Higher Education, Enrollment Management, Educational Change, Strategic Planning
Rodgers, Michelle; Zimar, Heather – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2004
The "SEM Anthology" is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges…
Descriptors: Anthologies, Enrollment Management, Higher Education, College Admission
Whiteside, Richard – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2004
AACRAO's new publication "Student Marketing for Colleges and Universities" is the single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student…
Descriptors: Strategic Planning, Consumer Economics, Marketing, Higher Education
