This article reports the findings of a small-scale investigation into the Internet user behaviour of generation Y (Gen Y) students, with particular reference to social networking sites. The study adds to the literature on cross-cultural Internet user behaviour with specific reference to Gen Y and social networking. It compares how a cohort of…

To be effective in higher education, text messaging must be effectively integrated into both the student and staff experience. These user groups provided input into the design of StudyLink, an email to text message service. A small-scale trial was conducted over a period of two academic terms to investigate the feasibility of using this system in…