This paper explores the combination of storytelling and reflective action research as a means to effect change and learning within and across communities and organizations. Taking the complex challenge of "pro-environmental behaviour change" as an example, the paper reflects on the experiences of a pilot project run for the UK government that took place over two years with five community groups in rural England. The research question centred on how the stories of "older" (aged 50+) community advocates might be amplified and inspire wider change via a systemic action research approach. This paper describes the project and shares insights into how behaviour change might occur in this action-based learning context challenging more Newtonian conceptualizations of change. Some of the methodological and practice challenges and conundrums that arose are discussed including authenticity, ownership and ethical issues of voice and ownership. Parallels and distinctions between story-based action research and action learning are identified and the role of narrative in inducing action is considered. The paper concludes by reflecting on future directions and the overall potential there is for "narrative action learning" to address those wicked systemic problems that transcend organizational boundaries and that are faced by real people in our communities and society as a whole.