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Download full textPéter, Lilla; Balázs, Szilvia – Acta Didactica Napocensia, 2009
Our paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly actual today, as the children of today, who grow up in front of the TV will be the consumers of tomorrow. The perpetual growth of consuming and gathering material goods is not serving the sustainable development.…
Descriptors: Sustainable Development, Sustainability, Advertising, Childrens Television
