Planning programs with learning outcomes that address diversity issues on campus can become fairly routine--a "plug and play" task--for a director of multicultural student affairs at a private, religious, predominantly white liberal arts university. However, connecting with African American and other minority students when they arrived on campus at Wittenberg University had become a challenge for the author as the director, and for the student leaders of the African American student organization he advised. Despite their best efforts to engage their target population, progressively fewer students were connecting with them or participating in significant numbers in their programs and events. The anecdotal feedback from students was that diversity awareness was, in their estimation, cliched and passe. Connecting with these students before they arrived was the key to engaging them on campus. In this article, the author describes how he spanned the virtual and physical worlds to help incoming minority students find their place.