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Showing 46 to 60 of 104 results Save | Export
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Shi, Xi – Strategic Enrollment Management Quarterly, 2018
This study is an exploration of the probability of modeling higher education to optimize student retention for a desired academic outcome. As college students can be viewed as "consumers" of education institutions, this paper examines the applicability of business concepts of customer loyalty and retention and reviews the business…
Descriptors: College Students, School Holding Power, Academic Persistence, Models
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Ralston, Ekaterina S.; Compton, Jonathan; Forbes, Greg; Xu, Xiaowei; Pontius, Jason – Strategic Enrollment Management Quarterly, 2017
College admission typically requires students to present their high school GPA and a standardized score, such as ACT or SAT. High school GPA is usually attributed to students' cumulative effort during their high school career and is often used as a measure of resilience. The ACT score allows students' aptitude to be assessed. Contemporary…
Descriptors: Usability, At Risk Students, Student Needs, Needs Assessment
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Bell, Barbara – Strategic Enrollment Management Quarterly, 2017
The U.S. Department of Veterans Affairs (VA) spends nearly $12 billion annually on education benefits (VA, 2016). Veterans are showing up on campus in ever increasing numbers. While recruiting veterans makes sense from an enrollment management perspective, as most veterans come to campus with financial aid, how well prepared is higher education to…
Descriptors: Higher Education, Veterans, Transitional Programs, Federal Legislation
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Miller, Karen – Strategic Enrollment Management Quarterly, 2017
Cuyahoga Community College (Tri-C), located in and around Cleveland, Ohio, opened in September 1963 and was Ohio's first community college. It now serves more than 50,000 credit and noncredit students each year at four traditional campuses located throughout Cuyahoga County, as well as two corporate college locations, the Manufacturing Technology…
Descriptors: Community Colleges, Enrollment Management, Academic Persistence, Graduation Rate
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Serna, Gabriel R. – Strategic Enrollment Management Quarterly, 2017
This article addresses concerns related to college going and access for undocumented students related to the strategic enrollment management (SEM) function on college and university campuses. Utilizing theory and research related to college choice, SEM, and undocumented student issues, this review seeks to identify a set of guidelines aimed at…
Descriptors: Undocumented Immigrants, College Students, Access to Education, College Choice
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Braxton, John M.; Francis, Clay H. W. – Strategic Enrollment Management Quarterly, 2017
College student retention constitutes a long-standing and critical problem for many colleges and universities. Although the average national rate of first-to-second year persistence stands at 68.5%, rates for types of colleges and universities vary from a low of 56.4% for 2-year public colleges to a high of 81.5% for private PhD-granting…
Descriptors: College Students, Academic Persistence, Enrollment, Enrollment Management
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Gioiosa, Marie Elaine – Strategic Enrollment Management Quarterly, 2017
There are factors, such as instructional inefficiencies and administrative expenses, that are associated with the increase in higher education costs. Do these factors have a significant relationship with average net price at 4-year private not-for-profit institutions? The findings of this study note that there are significant relationships between…
Descriptors: Higher Education, Costs, Organizations (Groups), Private Colleges
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Bambhrolia, Bhavesh; Phelan, Steven E. – Strategic Enrollment Management Quarterly, 2017
The current study uses a sample of community colleges to explore the specific organizational practices that mediate the link between entrepreneurial orientation and performance. The study focuses on a set of practices known as strategic enrollment management and finds that a college's entrepreneurial orientation predicts its enrollment management…
Descriptors: Community Colleges, Entrepreneurship, Enrollment Management, Student Recruitment
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Stanton, Alisa; Black, Tara; Dhaliwal, Rosie; Hutchinson, Crystal – Strategic Enrollment Management Quarterly, 2017
This article explores how partnership building can be used as a strategic tool in the creation of campus conditions that positively contribute to both student well-being and student retention. Synergies between strategic enrollment management literature and student well-being theories are discussed, and an example of how a partnership approach has…
Descriptors: Well Being, Enrollment, Enrollment Management, Partnerships in Education
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Maxwell, Mardell – Strategic Enrollment Management Quarterly, 2017
This article explores the use of emotional intelligence (EQ) as a leadership characteristic to drive enrollment performance at colleges and universities in the United States. The next decade of higher education will present continuous, dramatic, and transformational change in higher education. New paradigms and educational delivery systems will…
Descriptors: Emotional Intelligence, Enrollment, Colleges, Higher Education
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Langston, Randall; Loreto, David – Strategic Enrollment Management Quarterly, 2017
The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…
Descriptors: Undergraduate Students, Student Recruitment, Marketing, Enrollment Management
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Woolfork-Barnes, Toni – Strategic Enrollment Management Quarterly, 2017
For more than 30 years, John Gardner has elevated the discussion about the importance of student success in the first-year of college, with a heightened emphasis on first-year seminar courses and their value. Many colleges and universities offer some version of a first-year experience seminar, which is true for the Midwestern MAC School discussed…
Descriptors: First Year Seminars, School Holding Power, Enrollment, Enrollment Management
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Gioiosa, Marie Elaine – Strategic Enrollment Management Quarterly, 2017
Students and their families evaluate net price when determining whether they can afford a college. But what affects net price? There are factors, such as instructional inefficiencies, administrative expenses, federal financial aid, and state appropriations, that have been noted in the literature that have an impact on costs and tuition. This study…
Descriptors: Higher Education, Universities, Tuition, Paying for College
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Henderson, Stanley E. – Strategic Enrollment Management Quarterly, 2017
Stanley Henderson writes in this article that he has always embraced the view that strategic enrollment management (SEM) exists in the "academic context," and yet still touches "every aspect of institutional function and culture." SEM is rooted in the academic ethos of any institution, but if every other institutional…
Descriptors: Enrollment, Enrollment Management, Learner Engagement, Student Personnel Workers
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Baillie, Kyle; Gordon, Jody – Strategic Enrollment Management Quarterly, 2017
In 2013, in Abbotsford, British Columbia, Canada, at the University of the Fraser Valley (UFV) board of governors' meeting, a motion was passed that would have a significant impact on future planning at the university. The board of governors directed the president to develop a strategic enrollment management plan (SEM) for the university for the…
Descriptors: Higher Education, Universities, Enrollment, Enrollment Management
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