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Cié Gee, Ginnifer – Strategic Enrollment Management Quarterly, 2020
Using a case study approach, this paper recommends a SEM project management system for organizing and maintaining SEM implementations and maintenance. Through the practical application of SEM concepts to an active SEM implementation plan, the author applies a model of a project management methodology. First, an institutional profile along with an…
Descriptors: Enrollment Management, Management Systems, Program Administration, Universities
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Chavez, Michael; Mullen, Brian – Strategic Enrollment Management Quarterly, 2020
This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…
Descriptors: Data Use, Strategic Planning, Student Recruitment, School Holding Power
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Ruger, Katherine – Strategic Enrollment Management Quarterly, 2020
This study provides a summary of how participating U.S. medical colleges are utilizing strategic enrollment management (SEM) principles to respond to enrollment challenges. Similar to undergraduate and graduate enrollment, medical college enrollment is affected by changing student populations, diversity challenges, increased competition, and…
Descriptors: Enrollment Management, Strategic Planning, Medical Education, Enrollment Trends
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Smith, Clayton; Hyde, Janet; Falkner, Tina; Kerlin, Christine – Strategic Enrollment Management Quarterly, 2020
During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its…
Descriptors: Strategic Planning, Enrollment Management, College Admission, Admissions Officers
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Hansen, David M. – Strategic Enrollment Management Quarterly, 2020
In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for university admissions using very limited demographic data. Predictions are generated at the earliest stages of the admissions process and successfully inform recruiting and admissions staff about the…
Descriptors: Artificial Intelligence, Data Analysis, College Admission, Enrollment Management
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Cruz, Melissa – Strategic Enrollment Management Quarterly, 2019
History, tradition, academic rigor, and personal attention: these words are found throughout the marketing materials and online descriptions of traditional, in-person graduate programs. But for universities seeking to expand their revenue base, online graduate programs are one option that can be readily implemented. Research shows that by fall…
Descriptors: Electronic Learning, Enrollment Management, School Holding Power, Referral
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Knepfle, Chuck – Strategic Enrollment Management Quarterly, 2019
Writing a strategic enrollment plan can be overwhelming, but a good plan is essential to any higher education institution. Involving the right people on campus and ensuring that the plan is developed on the basis of facts and relevant data are critical. Once the goals of the plan are determined, building a model for testing various enrollment…
Descriptors: Enrollment Management, Strategic Planning, Enrollment Trends, Income
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Remsburg, Mateo; Clawson, Teri – Strategic Enrollment Management Quarterly, 2019
The current case study explores the journey that the University of Utah's Office of Admissions embarked upon over the past several years in order to strengthen campus partnerships as a means of meeting institutional enrollment goals. The study describes different approaches the Office of Admissions took to enhance its support of campus partners…
Descriptors: Partnerships in Education, Campuses, Enrollment Management, Strategic Planning
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Price, Irlanda – Strategic Enrollment Management Quarterly, 2018
Medicine Hat College implemented its first strategic enrollment management (SEM) plan in 2015/16. The implementation required a variety of stakeholders, and initially Medicine Hat College found it difficult to create a diverse cross-campus team. Recognition of the unique cultures within the organization advanced SEM efforts and supported…
Descriptors: Enrollment Management, Strategic Planning, Intercultural Communication, College Administration
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Trainer, Jason – Strategic Enrollment Management Quarterly, 2018
Increasing institutional dependency on tuition revenue paired with rising political pressures toward student success outcomes has many institutions turning to enrollment management (EM) to improve their institution's enrollment outcomes. EM is a comprehensive and inclusive process focused on achieving the optimum recruitment, retention, and…
Descriptors: Enrollment Management, Tuition, Political Attitudes, Academic Achievement
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Perry, Monique – Strategic Enrollment Management Quarterly, 2018
Considering the strong Strategic Enrollment Management (SEM) strategic and theoretical resources available to many in the enrollment management field, it's surprising to some that institutions with the best plans and resources still struggle with consistent execution. While enrollment management can be heavily influenced by factors outside of an…
Descriptors: Enrollment Management, Teamwork, Competition, Organizational Culture
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Lucido, Jerry; Hossler, Don; O'Dowd, Katie; Massa, Bob – Strategic Enrollment Management Quarterly, 2018
Little attention has been given to identifying the professional bodies of knowledge or expertise that should be possessed by entering, early career, or senior SEM staff members. Using a multi-method research approach that included both a national survey and a modified Delphi Technique involving senior enrollment and admissions professionals, we…
Descriptors: Enrollment Management, Student Personnel Workers, Higher Education, Knowledge Level
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Gordon, Jody – Strategic Enrollment Management Quarterly, 2018
Jody Godon, currently serves as a Senior Consultant for the American Association of Collegiate Registrars and Admissions Officers, a nonprofit organization in the United States who is a leader in strategic enrollment management and admissions and registrarial services. Her broad experience in the classroom, in enrollment services, and in student…
Descriptors: Enrollment Management, Leadership Responsibility, Student Personnel Services, Student Personnel Workers
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Walleser, Diane K. – Strategic Enrollment Management Quarterly, 2018
Student Enrollment Management (SEM) leaders continually challenge their teams and institutions to implement changes to student systems and processes. Often, these efforts do not go as planned. As institutions scramble to increase enrollments, streamline workflows, and improve the student experience, their success depends on their ability to manage…
Descriptors: Enrollment Management, Student Recruitment, Leadership Styles, Organizational Change
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Moore, Alicia; Russ-Eft, Darlene – Strategic Enrollment Management Quarterly, 2016
Recently there have been greater calls for accountability within higher education, with a particular emphasis on retention and completion. More frequently than not, this accountability manifests itself through state funding formulas in which a percentage of state funds are directed towards performance. This article examines the history and trends…
Descriptors: Accountability, Higher Education, Funding Formulas, State Aid
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