NotesFAQContact Us
Search Tips
Publication Type
Journal Articles1
Reports - General1
Education Level
Higher Education1
New York1
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Langston, Randall; Loreto, David – Strategic Enrollment Management Quarterly, 2017
The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…
Descriptors: Undergraduate Students, Student Recruitment, Marketing, Enrollment Management