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Orosy, Gary; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2020
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…
Descriptors: Higher Education, Student Recruitment, Colleges, Marketing
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Perez-Vergara, Kelly – Strategic Enrollment Management Quarterly, 2020
Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…
Descriptors: Enrollment Projections, Enrollment Management, Enrollment Trends, Models
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Portis, Tyler – Strategic Enrollment Management Quarterly, 2020
The student loan crisis has become a buzz topic that presidential candidates frequently discuss in debates and town halls. Today, accumulated student loan debt equals $1.6 trillion, exceeding total accumulated car loans and credit card debt. What makes this a crisis is the fact that approximately 22 percent of student loan borrowers default on…
Descriptors: African American Students, Student Loan Programs, Debt (Financial), Loan Default
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Taylor, Z. W. – Strategic Enrollment Management Quarterly, 2020
This study sought to understand the relationship between undergraduate yield and an institution's internet presence. Data were collected from 2018 "U.S. News & World Report" national university rankings, the Integrated Postsecondary Education Database (IPEDS), and summer 2018 (June-August) SEMrush data, a web metrics database housing…
Descriptors: Higher Education, College Bound Students, Student Motivation, Search Engines
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Emery, Lisa – Strategic Enrollment Management Quarterly, 2020
Significant impending changes in the demographics of the college-going population will require higher education institutions to adjust admissions policies and student success initiatives in their strategic enrollment management plans. The role of the chief enrollment management officer (CEMO) will be examined for its potential to shape policies…
Descriptors: Transformational Leadership, Strategic Planning, Enrollment Management, Student Recruitment
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Perez-Vergara, Kelly – Strategic Enrollment Management Quarterly, 2019
Projecting higher education enrollments requires a thorough understanding of the phenomena that impact student enrollment. Popular theories that have been used to project enrollment include human capital theory and consumer choice theory; more than a dozen other theories have also been cited in the literature. This article situates selected…
Descriptors: Higher Education, Enrollment Projections, Educational Theories, Human Capital
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Ward, Janet – Strategic Enrollment Management Quarterly, 2019
In this article, the author describes her journey to becoming a Senior Consultant for AACRAO Consulting. The article provides insights to help current and aspiring leaders navigate their futures more successfully. Topics include: (1) Building Blocks: Observe, Learn, Innovate; (2) Building Your Team; (3) Leadership Attributes; (4) Character and…
Descriptors: Consultants, Career Development, Teamwork, Leadership Qualities
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Secore, Scott – Strategic Enrollment Management Quarterly, 2018
The reasons a student may choose a particular institution when seeking a postsecondary education are many. However, campus visitation--more specifically, the campus tour--is frequently cited as the most important aspect of the college recruitment process. Correspondingly, in a hypercompetitive and fiscally afflicted higher education market,…
Descriptors: Enrollment Management, College Choice, Decision Making, Higher Education
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Finn, Erin – Strategic Enrollment Management Quarterly, 2018
The Center City campus of Thomas Jefferson University (Jefferson) in Philadelphia, Pennsylvania, is an academic medical center that enrolls 3,700 students all seeking degrees in a health science-related discipline; the Center City campus includes six colleges and an Institute for Emerging Health Professions. The Office of Admissions is tasked with…
Descriptors: Design, Educational Change, Higher Education, College Admission
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Trainer, Jason – Strategic Enrollment Management Quarterly, 2018
Increasing institutional dependency on tuition revenue paired with rising political pressures toward student success outcomes has many institutions turning to enrollment management (EM) to improve their institution's enrollment outcomes. EM is a comprehensive and inclusive process focused on achieving the optimum recruitment, retention, and…
Descriptors: Enrollment Management, Tuition, Political Attitudes, Academic Achievement
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Gottheil, Susan – Strategic Enrollment Management Quarterly, 2018
Susan Gottheil is Vice Provost (Students) at the University of Manitoba, where she is involved in strategic enrollment management planning and working with colleagues across campus to enhance the student experience. Here she writes that periodically she engages in critical reflection on the state of her profession as a student affairs professional…
Descriptors: Enrollment Management, Student Personnel Workers, Student Personnel Services, Higher Education
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Lucido, Jerry; Hossler, Don; O'Dowd, Katie; Massa, Bob – Strategic Enrollment Management Quarterly, 2018
Little attention has been given to identifying the professional bodies of knowledge or expertise that should be possessed by entering, early career, or senior SEM staff members. Using a multi-method research approach that included both a national survey and a modified Delphi Technique involving senior enrollment and admissions professionals, we…
Descriptors: Enrollment Management, Student Personnel Workers, Higher Education, Knowledge Level
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Gordon, Jody – Strategic Enrollment Management Quarterly, 2018
Jody Godon, currently serves as a Senior Consultant for the American Association of Collegiate Registrars and Admissions Officers, a nonprofit organization in the United States who is a leader in strategic enrollment management and admissions and registrarial services. Her broad experience in the classroom, in enrollment services, and in student…
Descriptors: Enrollment Management, Leadership Responsibility, Student Personnel Services, Student Personnel Workers
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Bell, Barbara – Strategic Enrollment Management Quarterly, 2017
The U.S. Department of Veterans Affairs (VA) spends nearly $12 billion annually on education benefits (VA, 2016). Veterans are showing up on campus in ever increasing numbers. While recruiting veterans makes sense from an enrollment management perspective, as most veterans come to campus with financial aid, how well prepared is higher education to…
Descriptors: Higher Education, Veterans, Transitional Programs, Federal Legislation
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Gioiosa, Marie Elaine – Strategic Enrollment Management Quarterly, 2017
There are factors, such as instructional inefficiencies and administrative expenses, that are associated with the increase in higher education costs. Do these factors have a significant relationship with average net price at 4-year private not-for-profit institutions? The findings of this study note that there are significant relationships between…
Descriptors: Higher Education, Costs, Organizations (Groups), Private Colleges
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