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Orosy, Gary; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2020
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…
Descriptors: Higher Education, Student Recruitment, Colleges, Marketing
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Maxwell, Mardell – Strategic Enrollment Management Quarterly, 2017
This article explores the use of emotional intelligence (EQ) as a leadership characteristic to drive enrollment performance at colleges and universities in the United States. The next decade of higher education will present continuous, dramatic, and transformational change in higher education. New paradigms and educational delivery systems will…
Descriptors: Emotional Intelligence, Enrollment, Colleges, Higher Education
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Woolfork-Barnes, Toni – Strategic Enrollment Management Quarterly, 2017
For more than 30 years, John Gardner has elevated the discussion about the importance of student success in the first-year of college, with a heightened emphasis on first-year seminar courses and their value. Many colleges and universities offer some version of a first-year experience seminar, which is true for the Midwestern MAC School discussed…
Descriptors: First Year Seminars, School Holding Power, Enrollment, Enrollment Management
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Pike, Gary R.; Robbins, Kirsten – Strategic Enrollment Management Quarterly, 2016
The current study examined the relationships among student and high school characteristics and the decision to enroll in either a two- or four-year college or university. The purpose of the research was to assess the feasibility of using enrollment propensity (i.e., the likelihood of enrolling in college) as a baseline to evaluate the…
Descriptors: Individual Characteristics, Enrollment, Strategic Planning, College Bound Students
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Gopal, Anita – Strategic Enrollment Management Quarterly, 2016
This comparative study examines visa and immigration regulations for international students and focuses on macro-level policy trends during the past five to ten years in four English-speaking countries: Canada, Australia, the United Kingdom, and the United States. The study highlights the trends and motivations to recruit international graduate…
Descriptors: Immigration, Foreign Students, Student Mobility, Foreign Countries
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Flanigan, Michael S. – Strategic Enrollment Management Quarterly, 2016
It is self-evident (and well supported in the literature) that the culture of an organization is an important aspect of how successful an organization is at meeting its goals. What is less evident is what the elements of the culture of an organization are; how can they be quantified; and how can we adjust them in a manner that will impact its…
Descriptors: Organizational Culture, Enrollment, Enrollment Management, Models
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Roszkowski, Michael J.; Nigro, Richard A. – Strategic Enrollment Management Quarterly, 2015
Admission to honors programs is competitive and typically relies heavily on the applicant's high school grades and SAT scores. Research shows that of the two criteria, the stronger predictor of performance in an honors curriculum is the high school record, which would imply that grades should receive the greater emphasis. We surveyed current…
Descriptors: College Entrance Examinations, Grade Point Average, High School Students, Scores