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Orosy, Gary; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2020
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…
Descriptors: Higher Education, Student Recruitment, Colleges, Marketing
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Secore, Scott – Strategic Enrollment Management Quarterly, 2018
The reasons a student may choose a particular institution when seeking a postsecondary education are many. However, campus visitation--more specifically, the campus tour--is frequently cited as the most important aspect of the college recruitment process. Correspondingly, in a hypercompetitive and fiscally afflicted higher education market,…
Descriptors: Enrollment Management, College Choice, Decision Making, Higher Education
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Finn, Erin – Strategic Enrollment Management Quarterly, 2018
The Center City campus of Thomas Jefferson University (Jefferson) in Philadelphia, Pennsylvania, is an academic medical center that enrolls 3,700 students all seeking degrees in a health science-related discipline; the Center City campus includes six colleges and an Institute for Emerging Health Professions. The Office of Admissions is tasked with…
Descriptors: Design, Educational Change, Higher Education, College Admission
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Stanton, Alisa; Black, Tara; Dhaliwal, Rosie; Hutchinson, Crystal – Strategic Enrollment Management Quarterly, 2017
This article explores how partnership building can be used as a strategic tool in the creation of campus conditions that positively contribute to both student well-being and student retention. Synergies between strategic enrollment management literature and student well-being theories are discussed, and an example of how a partnership approach has…
Descriptors: Well Being, Enrollment, Enrollment Management, Partnerships in Education
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Maxwell, Mardell – Strategic Enrollment Management Quarterly, 2017
This article explores the use of emotional intelligence (EQ) as a leadership characteristic to drive enrollment performance at colleges and universities in the United States. The next decade of higher education will present continuous, dramatic, and transformational change in higher education. New paradigms and educational delivery systems will…
Descriptors: Emotional Intelligence, Enrollment, Colleges, Higher Education
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Henderson, Stanley E. – Strategic Enrollment Management Quarterly, 2017
Stanley Henderson writes in this article that he has always embraced the view that strategic enrollment management (SEM) exists in the "academic context," and yet still touches "every aspect of institutional function and culture." SEM is rooted in the academic ethos of any institution, but if every other institutional…
Descriptors: Enrollment, Enrollment Management, Learner Engagement, Student Personnel Workers
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Baillie, Kyle; Gordon, Jody – Strategic Enrollment Management Quarterly, 2017
In 2013, in Abbotsford, British Columbia, Canada, at the University of the Fraser Valley (UFV) board of governors' meeting, a motion was passed that would have a significant impact on future planning at the university. The board of governors directed the president to develop a strategic enrollment management plan (SEM) for the university for the…
Descriptors: Higher Education, Universities, Enrollment, Enrollment Management
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Snowden, Monique – Strategic Enrollment Management Quarterly, 2016
Jack Maguire proclaimed in his classic article, detailing Boston College's enrollment management (EM) design, that "to the organized go the students." Since the inception of EM in the 1970s, college and university leaders have perpetuated structuralist approaches to EM, which are often reflected in persistent debates about the ideal…
Descriptors: Enrollment Management, Registrars (School), Enrollment, Higher Education
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Flanigan, Michael S. – Strategic Enrollment Management Quarterly, 2016
It is self-evident (and well supported in the literature) that the culture of an organization is an important aspect of how successful an organization is at meeting its goals. What is less evident is what the elements of the culture of an organization are; how can they be quantified; and how can we adjust them in a manner that will impact its…
Descriptors: Organizational Culture, Enrollment, Enrollment Management, Models