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Perez-Vergara, Kelly – Strategic Enrollment Management Quarterly, 2020
Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…
Descriptors: Enrollment Projections, Enrollment Management, Enrollment Trends, Models
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Portis, Tyler – Strategic Enrollment Management Quarterly, 2020
The student loan crisis has become a buzz topic that presidential candidates frequently discuss in debates and town halls. Today, accumulated student loan debt equals $1.6 trillion, exceeding total accumulated car loans and credit card debt. What makes this a crisis is the fact that approximately 22 percent of student loan borrowers default on…
Descriptors: African American Students, Student Loan Programs, Debt (Financial), Loan Default
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Ellison, Bert; Braxton, John M.; Lang, Melissa; Grant, Kelly – Strategic Enrollment Management Quarterly, 2020
The "institutional databases audit" addresses common challenges of retention research by viewing existing databases and key surveys as resources for analyzing persistence rates. Such an audit helps verify whether student database elements have theoretically derived research referents. Positive results show that institutions can acquire…
Descriptors: Databases, Audits (Verification), College Students, Academic Persistence
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Secore, Scott – Strategic Enrollment Management Quarterly, 2019
The reasons a student may choose to enroll and matriculate at a particular postsecondary institution are many. Yet a sense of belonging and a strong emotional connection often supply all the incentive students need. Campus environments play a central role in the college choice process as the ecology, climate, and culture of an institution…
Descriptors: Administrator Attitudes, College Environment, College Choice, Academic Persistence
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Bombaugh, Michelle; Miller, Thomas E. – Strategic Enrollment Management Quarterly, 2019
As performance-based funding models have become the new norm for allocating state funds, universities have begun to focus more on meeting and exceeding persistence and graduation metrics. For those universities that have already made substantial gains in these metrics by implementing changes that address large populations of students, attaining…
Descriptors: Graduation Rate, School Holding Power, Public Colleges, Educational Finance
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MacDonald, Kris – Strategic Enrollment Management Quarterly, 2019
The number of nontraditional students in U.S. higher education is growing significantly, especially at for-profit postsecondary institutions given their shorter programs and career training. Yet these students have vastly different needs than their traditional-aged counterparts. A mixed-methods study of practical nursing students (n=36) enrolled…
Descriptors: Nontraditional Students, Proprietary Schools, College Students, Student Needs
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Crounse, Shane; Hinkle, Lygie; Shatzer, Christin – Strategic Enrollment Management Quarterly, 2018
Adult learners are enrolling in U.S. higher education at a growing pace. These students have obligations and needs that influence their preferences for programs of study, scheduling, and specific support systems. This article recommends a number of research-based institutional practices relevant to the welfare of adult student learners.
Descriptors: Adult Students, Nontraditional Students, College Students, Student Needs
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Secore, Scott – Strategic Enrollment Management Quarterly, 2018
The reasons a student may choose a particular institution when seeking a postsecondary education are many. So, too, are the reasons students may opt to persist at their chosen institutions. However, a sense of belonging and a strong emotional connection often supply students all the incentive they need. College campus environments play a pivotal…
Descriptors: College Environment, College Choice, Academic Persistence, College Students
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Shi, Xi – Strategic Enrollment Management Quarterly, 2018
This study is an exploration of the probability of modeling higher education to optimize student retention for a desired academic outcome. As college students can be viewed as "consumers" of education institutions, this paper examines the applicability of business concepts of customer loyalty and retention and reviews the business…
Descriptors: College Students, School Holding Power, Academic Persistence, Models
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Ralston, Ekaterina S.; Compton, Jonathan; Forbes, Greg; Xu, Xiaowei; Pontius, Jason – Strategic Enrollment Management Quarterly, 2017
College admission typically requires students to present their high school GPA and a standardized score, such as ACT or SAT. High school GPA is usually attributed to students' cumulative effort during their high school career and is often used as a measure of resilience. The ACT score allows students' aptitude to be assessed. Contemporary…
Descriptors: Usability, At Risk Students, Student Needs, Needs Assessment
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Serna, Gabriel R. – Strategic Enrollment Management Quarterly, 2017
This article addresses concerns related to college going and access for undocumented students related to the strategic enrollment management (SEM) function on college and university campuses. Utilizing theory and research related to college choice, SEM, and undocumented student issues, this review seeks to identify a set of guidelines aimed at…
Descriptors: Undocumented Immigrants, College Students, Access to Education, College Choice
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Braxton, John M.; Francis, Clay H. W. – Strategic Enrollment Management Quarterly, 2017
College student retention constitutes a long-standing and critical problem for many colleges and universities. Although the average national rate of first-to-second year persistence stands at 68.5%, rates for types of colleges and universities vary from a low of 56.4% for 2-year public colleges to a high of 81.5% for private PhD-granting…
Descriptors: College Students, Academic Persistence, Enrollment, Enrollment Management
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Goff, Jay W.; Williams, Brian G.; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2016
Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed…
Descriptors: Enrollment Management, Decision Making, Student Recruitment, School Holding Power
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Smith, Clayton – Strategic Enrollment Management Quarterly, 2016
This article, with a focus on North American postsecondary education, identifies international students as a strategic enrollment management institutional priority; presents themes in the international student retention, satisfaction, and success research literature; and describes related best practices. It also presents the findings from an…
Descriptors: Foreign Students, Enrollment Management, Strategic Planning, School Holding Power
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Snowden, Monique – Strategic Enrollment Management Quarterly, 2016
Jack Maguire proclaimed in his classic article, detailing Boston College's enrollment management (EM) design, that "to the organized go the students." Since the inception of EM in the 1970s, college and university leaders have perpetuated structuralist approaches to EM, which are often reflected in persistent debates about the ideal…
Descriptors: Enrollment Management, Registrars (School), Enrollment, Higher Education
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