NotesFAQContact Us
Collection
Advanced
Search Tips
Source
Strategic Enrollment…104
Audience
Practitioners1
What Works Clearinghouse Rating
Showing 1 to 15 of 104 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Cié Gee, Ginnifer – Strategic Enrollment Management Quarterly, 2020
Using a case study approach, this paper recommends a SEM project management system for organizing and maintaining SEM implementations and maintenance. Through the practical application of SEM concepts to an active SEM implementation plan, the author applies a model of a project management methodology. First, an institutional profile along with an…
Descriptors: Enrollment Management, Management Systems, Program Administration, Universities
Peer reviewed Peer reviewed
Direct linkDirect link
Orosy, Gary; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2020
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…
Descriptors: Higher Education, Student Recruitment, Colleges, Marketing
Peer reviewed Peer reviewed
Direct linkDirect link
Perez-Vergara, Kelly – Strategic Enrollment Management Quarterly, 2020
Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…
Descriptors: Enrollment Projections, Enrollment Management, Enrollment Trends, Models
Peer reviewed Peer reviewed
Direct linkDirect link
Chavez, Michael; Mullen, Brian – Strategic Enrollment Management Quarterly, 2020
This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…
Descriptors: Data Use, Strategic Planning, Student Recruitment, School Holding Power
Peer reviewed Peer reviewed
Direct linkDirect link
Portis, Tyler – Strategic Enrollment Management Quarterly, 2020
The student loan crisis has become a buzz topic that presidential candidates frequently discuss in debates and town halls. Today, accumulated student loan debt equals $1.6 trillion, exceeding total accumulated car loans and credit card debt. What makes this a crisis is the fact that approximately 22 percent of student loan borrowers default on…
Descriptors: African American Students, Student Loan Programs, Debt (Financial), Loan Default
Peer reviewed Peer reviewed
Direct linkDirect link
Ellison, Bert; Braxton, John M.; Lang, Melissa; Grant, Kelly – Strategic Enrollment Management Quarterly, 2020
The "institutional databases audit" addresses common challenges of retention research by viewing existing databases and key surveys as resources for analyzing persistence rates. Such an audit helps verify whether student database elements have theoretically derived research referents. Positive results show that institutions can acquire…
Descriptors: Databases, Audits (Verification), College Students, Academic Persistence
Peer reviewed Peer reviewed
Direct linkDirect link
Hansen, David M. – Strategic Enrollment Management Quarterly, 2020
In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for university admissions using very limited demographic data. Predictions are generated at the earliest stages of the admissions process and successfully inform recruiting and admissions staff about the…
Descriptors: Artificial Intelligence, Data Analysis, College Admission, Enrollment Management
Peer reviewed Peer reviewed
Direct linkDirect link
Taylor, Z. W. – Strategic Enrollment Management Quarterly, 2020
This study sought to understand the relationship between undergraduate yield and an institution's internet presence. Data were collected from 2018 "U.S. News & World Report" national university rankings, the Integrated Postsecondary Education Database (IPEDS), and summer 2018 (June-August) SEMrush data, a web metrics database housing…
Descriptors: Higher Education, College Bound Students, Student Motivation, Search Engines
Peer reviewed Peer reviewed
Direct linkDirect link
Blair, Morgan; Zanidean, Alex – Strategic Enrollment Management Quarterly, 2020
Data interpretation can be difficult. Data visualization techniques from the manufacturing industry make interpretation easier. Control charts display trends in context, so it is clear when performance is truly changing and when it is not. Decision makers know when to act, when to maintain, and when to celebrate. This article discusses the use of…
Descriptors: Enrollment Management, Decision Making, Data Interpretation, Visualization
Peer reviewed Peer reviewed
Direct linkDirect link
Taylor, Z. W.; Hartman, Catherine – Strategic Enrollment Management Quarterly, 2019
This study analyzes the length and readability of admissions and financial aid application instructions at a random sample of 341 four-year higher education institutions in the United States. Linguistic analyses indicate that financial aid application instructions are longer and more difficult to read than are admissions materials at the same…
Descriptors: Readability, College Admission, Student Financial Aid, College Applicants
Peer reviewed Peer reviewed
Direct linkDirect link
Buster-Williams, Kimberley – Strategic Enrollment Management Quarterly, 2019
Kimberley Buster-Williams, Vice President for Enrollment Management at the University of Mary Washington in Virginia, reflects upon her career progression and the early years, how she has approached leadership using her grandmother's quips, and what she's experienced, adjusted to, and learned along the way. Additionally, she shares how she would…
Descriptors: Women Administrators, Enrollment Management, College Administration, Leadership Role
Peer reviewed Peer reviewed
Direct linkDirect link
Secore, Scott – Strategic Enrollment Management Quarterly, 2019
The reasons a student may choose to enroll and matriculate at a particular postsecondary institution are many. Yet a sense of belonging and a strong emotional connection often supply all the incentive students need. Campus environments play a central role in the college choice process as the ecology, climate, and culture of an institution…
Descriptors: Administrator Attitudes, College Environment, College Choice, Academic Persistence
Peer reviewed Peer reviewed
Direct linkDirect link
Bombaugh, Michelle; Miller, Thomas E. – Strategic Enrollment Management Quarterly, 2019
As performance-based funding models have become the new norm for allocating state funds, universities have begun to focus more on meeting and exceeding persistence and graduation metrics. For those universities that have already made substantial gains in these metrics by implementing changes that address large populations of students, attaining…
Descriptors: Graduation Rate, School Holding Power, Public Colleges, Educational Finance
Peer reviewed Peer reviewed
Direct linkDirect link
MacDonald, Kris – Strategic Enrollment Management Quarterly, 2019
The number of nontraditional students in U.S. higher education is growing significantly, especially at for-profit postsecondary institutions given their shorter programs and career training. Yet these students have vastly different needs than their traditional-aged counterparts. A mixed-methods study of practical nursing students (n=36) enrolled…
Descriptors: Nontraditional Students, Proprietary Schools, College Students, Student Needs
Peer reviewed Peer reviewed
Direct linkDirect link
Garrett, Helen B. – Strategic Enrollment Management Quarterly, 2019
This study sought to understand the Community College Career and Technical Educational (CTE) deans' perceptions of the internal and external forces they perceive as influencing their decision making; what evidence exists to demonstrate the influence of the completion agenda on CTE deans' decision making; and if there is a perception that there is…
Descriptors: Community Colleges, Vocational Education, Deans, Decision Making
Previous Page | Next Page »
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7