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Chavez, Michael; Mullen, Brian – Strategic Enrollment Management Quarterly, 2020
This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…
Descriptors: Data Use, Strategic Planning, Student Recruitment, School Holding Power
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MacDonald, Kris – Strategic Enrollment Management Quarterly, 2019
The number of nontraditional students in U.S. higher education is growing significantly, especially at for-profit postsecondary institutions given their shorter programs and career training. Yet these students have vastly different needs than their traditional-aged counterparts. A mixed-methods study of practical nursing students (n=36) enrolled…
Descriptors: Nontraditional Students, Proprietary Schools, College Students, Student Needs
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Garrett, Helen B. – Strategic Enrollment Management Quarterly, 2019
This study sought to understand the Community College Career and Technical Educational (CTE) deans' perceptions of the internal and external forces they perceive as influencing their decision making; what evidence exists to demonstrate the influence of the completion agenda on CTE deans' decision making; and if there is a perception that there is…
Descriptors: Community Colleges, Vocational Education, Deans, Decision Making
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Miller, Karen – Strategic Enrollment Management Quarterly, 2019
In this article, the author describes her personal journey at Cuyahoga Community College (Tri-C). Early in her career, the author often focused on the immediate projects and priorities that she was asked to lead. The author gave much less thought to what the next leadership opportunity might be. While experts may advise against this lack of…
Descriptors: Community Colleges, Leadership Styles, Academic Achievement, Academic Persistence
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LaShure, Faith; Randall, Stacey; Hinkle, Henry – Strategic Enrollment Management Quarterly, 2019
This article follows a small piece of one community college's SEM [strategic enrollment management] journey in using its student retention data to identify opportunities to deploy re-enrollment strategies. The re-enrollment rates of new students who did not return following their first semester served as the starting point of the investigation;…
Descriptors: Community Colleges, Two Year College Students, Enrollment Management, School Holding Power
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Price, Irlanda – Strategic Enrollment Management Quarterly, 2018
Medicine Hat College implemented its first strategic enrollment management (SEM) plan in 2015/16. The implementation required a variety of stakeholders, and initially Medicine Hat College found it difficult to create a diverse cross-campus team. Recognition of the unique cultures within the organization advanced SEM efforts and supported…
Descriptors: Enrollment Management, Strategic Planning, Intercultural Communication, College Administration
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Perry, Monique – Strategic Enrollment Management Quarterly, 2018
Considering the strong Strategic Enrollment Management (SEM) strategic and theoretical resources available to many in the enrollment management field, it's surprising to some that institutions with the best plans and resources still struggle with consistent execution. While enrollment management can be heavily influenced by factors outside of an…
Descriptors: Enrollment Management, Teamwork, Competition, Organizational Culture
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Walleser, Diane K. – Strategic Enrollment Management Quarterly, 2018
Student Enrollment Management (SEM) leaders continually challenge their teams and institutions to implement changes to student systems and processes. Often, these efforts do not go as planned. As institutions scramble to increase enrollments, streamline workflows, and improve the student experience, their success depends on their ability to manage…
Descriptors: Enrollment Management, Student Recruitment, Leadership Styles, Organizational Change
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Miller, Karen – Strategic Enrollment Management Quarterly, 2017
Cuyahoga Community College (Tri-C), located in and around Cleveland, Ohio, opened in September 1963 and was Ohio's first community college. It now serves more than 50,000 credit and noncredit students each year at four traditional campuses located throughout Cuyahoga County, as well as two corporate college locations, the Manufacturing Technology…
Descriptors: Community Colleges, Enrollment Management, Academic Persistence, Graduation Rate
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Bambhrolia, Bhavesh; Phelan, Steven E. – Strategic Enrollment Management Quarterly, 2017
The current study uses a sample of community colleges to explore the specific organizational practices that mediate the link between entrepreneurial orientation and performance. The study focuses on a set of practices known as strategic enrollment management and finds that a college's entrepreneurial orientation predicts its enrollment management…
Descriptors: Community Colleges, Entrepreneurship, Enrollment Management, Student Recruitment
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Pike, Gary R.; Robbins, Kirsten – Strategic Enrollment Management Quarterly, 2016
The current study examined the relationships among student and high school characteristics and the decision to enroll in either a two- or four-year college or university. The purpose of the research was to assess the feasibility of using enrollment propensity (i.e., the likelihood of enrolling in college) as a baseline to evaluate the…
Descriptors: Individual Characteristics, Enrollment, Strategic Planning, College Bound Students
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Pollock, Kevin – Strategic Enrollment Management Quarterly, 2015
Community colleges are undergoing an evolution that is unprecedented since they were created. State and federal mandates, greater calls for accountability, and a stronger push for student success are causing community colleges to review and retool their campuses and their focus. In other words, change IS the new norm. It is time for community…
Descriptors: Community Colleges, Educational Change, Educational Planning, Strategic Planning
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Hagedorn, Linda Serra; Hu, Jiayi – Strategic Enrollment Management Quarterly, 2014
There is a growing "swirling" trend of students alternating between 2- and 4-year colleges. The non-linear paths traveled by many community college students often take them through multiple colleges and/or through patterns of stop-out and return. Due to the rapid growth of international students pursuing US degrees, this study identifies…
Descriptors: Foreign Students, Two Year Colleges, Educational Trends, Community Colleges
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Pirius, Landon K. – Strategic Enrollment Management Quarterly, 2014
This article explores implementation of strategic enrollment management (SEM) at a two-year college and why SEM is critical to the long-term viability of an institution. This article also outlines the five initial steps needed to implement SEM, including identifying SEM leadership, building a SEM committee, developing a common understanding of…
Descriptors: Strategic Planning, Enrollment Management, Two Year Colleges, Leadership
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Grachan, Bart – Strategic Enrollment Management Quarterly, 2013
Four-year institutions, as the recipients of community college transfers seeking their baccalaureate degrees, must become more proactive participants in the transfer process and conversation. Currently, enrollment management models and data reporting requirements allow four-year institutions to take a passive approach to the issue of transfer. As…
Descriptors: Strategic Planning, Enrollment Management, Community Colleges, Outreach Programs