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Goff, Jay W.; Williams, Brian G.; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2016
Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed…
Descriptors: Enrollment Management, Decision Making, Student Recruitment, School Holding Power