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Showing 1 to 15 of 99 results Save | Export
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Cié Gee, Ginnifer – Strategic Enrollment Management Quarterly, 2020
Using a case study approach, this paper recommends a SEM project management system for organizing and maintaining SEM implementations and maintenance. Through the practical application of SEM concepts to an active SEM implementation plan, the author applies a model of a project management methodology. First, an institutional profile along with an…
Descriptors: Enrollment Management, Management Systems, Program Administration, Universities
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Orosy, Gary; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2020
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…
Descriptors: Higher Education, Student Recruitment, Colleges, Marketing
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Perez-Vergara, Kelly – Strategic Enrollment Management Quarterly, 2020
Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…
Descriptors: Enrollment Projections, Enrollment Management, Enrollment Trends, Models
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Chavez, Michael; Mullen, Brian – Strategic Enrollment Management Quarterly, 2020
This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…
Descriptors: Data Use, Strategic Planning, Student Recruitment, School Holding Power
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Taylor, Z. W.; Hartman, Catherine – Strategic Enrollment Management Quarterly, 2019
This study analyzes the length and readability of admissions and financial aid application instructions at a random sample of 341 four-year higher education institutions in the United States. Linguistic analyses indicate that financial aid application instructions are longer and more difficult to read than are admissions materials at the same…
Descriptors: Readability, College Admission, Student Financial Aid, College Applicants
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Buster-Williams, Kimberley – Strategic Enrollment Management Quarterly, 2019
Kimberley Buster-Williams, Vice President for Enrollment Management at the University of Mary Washington in Virginia, reflects upon her career progression and the early years, how she has approached leadership using her grandmother's quips, and what she's experienced, adjusted to, and learned along the way. Additionally, she shares how she would…
Descriptors: Women Administrators, Enrollment Management, College Administration, Leadership Role
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Secore, Scott – Strategic Enrollment Management Quarterly, 2019
The reasons a student may choose to enroll and matriculate at a particular postsecondary institution are many. Yet a sense of belonging and a strong emotional connection often supply all the incentive students need. Campus environments play a central role in the college choice process as the ecology, climate, and culture of an institution…
Descriptors: Administrator Attitudes, College Environment, College Choice, Academic Persistence
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Bombaugh, Michelle; Miller, Thomas E. – Strategic Enrollment Management Quarterly, 2019
As performance-based funding models have become the new norm for allocating state funds, universities have begun to focus more on meeting and exceeding persistence and graduation metrics. For those universities that have already made substantial gains in these metrics by implementing changes that address large populations of students, attaining…
Descriptors: Graduation Rate, School Holding Power, Public Colleges, Educational Finance
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MacDonald, Kris – Strategic Enrollment Management Quarterly, 2019
The number of nontraditional students in U.S. higher education is growing significantly, especially at for-profit postsecondary institutions given their shorter programs and career training. Yet these students have vastly different needs than their traditional-aged counterparts. A mixed-methods study of practical nursing students (n=36) enrolled…
Descriptors: Nontraditional Students, Proprietary Schools, College Students, Student Needs
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Garrett, Helen B. – Strategic Enrollment Management Quarterly, 2019
This study sought to understand the Community College Career and Technical Educational (CTE) deans' perceptions of the internal and external forces they perceive as influencing their decision making; what evidence exists to demonstrate the influence of the completion agenda on CTE deans' decision making; and if there is a perception that there is…
Descriptors: Community Colleges, Vocational Education, Deans, Decision Making
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Perez-Vergara, Kelly – Strategic Enrollment Management Quarterly, 2019
Projecting higher education enrollments requires a thorough understanding of the phenomena that impact student enrollment. Popular theories that have been used to project enrollment include human capital theory and consumer choice theory; more than a dozen other theories have also been cited in the literature. This article situates selected…
Descriptors: Higher Education, Enrollment Projections, Educational Theories, Human Capital
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Kilgore, Wendy; Crabtree, Emma; Sharp, Ken – Strategic Enrollment Management Quarterly, 2019
AACRAO partnered with a large public university in the southwestern United States to examine a multi-year data set and to complete a student survey in order to gain insights into variables that contribute to excess credit accumulation at graduation. Until state legislatures began to decrease funding for public colleges and universities, excess…
Descriptors: College Credits, Undergraduate Students, Bachelors Degrees, Graduation Requirements
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Moore, Alicia – Strategic Enrollment Management Quarterly, 2019
Alicia Moore is often asked what is needed to be successful in strategic enrollment management (SEM), a role she has worked in for nearly 25 years. She has found that she shares some of the same strategies no matter the person or position. Some are what she personally has found or seen to be successful, and others she gleaned from colleagues and…
Descriptors: Enrollment Management, Administrators, Career Development, Interprofessional Relationship
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Cruz, Melissa – Strategic Enrollment Management Quarterly, 2019
History, tradition, academic rigor, and personal attention: these words are found throughout the marketing materials and online descriptions of traditional, in-person graduate programs. But for universities seeking to expand their revenue base, online graduate programs are one option that can be readily implemented. Research shows that by fall…
Descriptors: Electronic Learning, Enrollment Management, School Holding Power, Referral
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Miller, Karen – Strategic Enrollment Management Quarterly, 2019
In this article, the author describes her personal journey at Cuyahoga Community College (Tri-C). Early in her career, the author often focused on the immediate projects and priorities that she was asked to lead. The author gave much less thought to what the next leadership opportunity might be. While experts may advise against this lack of…
Descriptors: Community Colleges, Leadership Styles, Academic Achievement, Academic Persistence
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