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Rocky Christensen; Cynthia Grunden; Keri Walters – Strategic Enrollment Management Quarterly, 2024
Strategic enrollment management (SEM) initiatives benefit when SEM committees are inclusive and collaborative. When financial aid professionals are excluded, the risk that certain initiatives will fail increases, especially if those initiatives involve academic changes. Here, the authors explore the reasons financial aid offices and academic…
Descriptors: Student Personnel Services, Student Financial Aid, Enrollment Management, Academic Support Services
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Ashley Miller – Strategic Enrollment Management Quarterly, 2024
Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…
Descriptors: College Students, Enrollment, Enrollment Management, Information Dissemination
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Joseph H. Paris; Jake D. Winfield – Strategic Enrollment Management Quarterly, 2024
Holistic review is widely practiced in graduate admissions. However, despite its prevalence, there is a need to understand how practitioners approach holistic graduate admissions, how its practice relates to institutional priorities, and its potential implications for equitable access to graduate education. This exploratory mixed method study…
Descriptors: College Admission, Graduate Study, Graduate Students, Admission Criteria
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D. William Kay; Steven M. Smith; Vurain Tabvuma; Katelynn Carter-Rogers – Strategic Enrollment Management Quarterly, 2024
The Saint Mary's University first-year student success program was developed by its strategic enrollment management (SEM) group to enhance support for first-year students. As an integrated program that implements student success modules into the first-year core curriculum, this initiative has proven to be effective in enhancing student engagement…
Descriptors: Program Effectiveness, First Year Seminars, Strategic Planning, Enrollment
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Jenay Robert; Kathe Pelletier; Betsy Tippens Reinitz – Strategic Enrollment Management Quarterly, 2024
In today's digital world, higher education institutions collect and use more data than ever. However, institutional silos create barriers for stakeholders who need data for daily operations and strategy. This article presents a vision of a unified, collaborative future for data governance and actionable steps stakeholders can take.
Descriptors: Data Analysis, Data Collection, Information Management, Governance
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Lisa Perry; Erin Webb – Strategic Enrollment Management Quarterly, 2024
The ever-changing landscape of higher education presents enrollment management (EM) professionals with challenges related to workload, staff morale, conflicting values, staff turnover, and student satisfaction. As higher education confronts the reality of today's enrollment climate, it is time to consider how organizational cultures impact staff…
Descriptors: Enrollment Management, Organizational Culture, Student Personnel Workers, Sense of Community
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Candice B. Wilson-Stykes – Strategic Enrollment Management Quarterly, 2024
Existing research explains academic course failure with two contrasting narratives; one narrative is negative, and the other is more hopeful. To reconcile these contrasting narratives, this study explored students' perspectives on failing a course. The findings offer practical implications for higher education policy, student-faculty/staff…
Descriptors: Academic Failure, Student Attitudes, Undergraduate Students, Public Colleges
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Lisa Azure; Sheridan Mcneil; Leah Woodke; Monte Schaff – Strategic Enrollment Management Quarterly, 2024
Enrollment of American Indian and Alaska Native (AI/AN) students in postsecondary education in the United States has been increasing over the past three decades (Chee, Shorty, and Robinson Kurpius 2019). The Tribal College Movement began more than 40 years ago with the establishment of the first tribally-controlled community college in 1968.…
Descriptors: Educational Improvement, Minority Serving Institutions, Tribally Controlled Education, American Indians
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Angelique Saweczko – Strategic Enrollment Management Quarterly, 2024
The relationship between central and academic units can cause tension within an institution as there is a desire to define ownership over activities, policies, and processes associated with enrollment management (e.g., recruitment, admissions, academic scheduling). This article proposes a new enrollment planning model that can be used to navigate…
Descriptors: Enrollment Management, Models, Higher Education, Educational Cooperation
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Crawford, Andrew; Gates, Jonathan; Bean, Donald – Strategic Enrollment Management Quarterly, 2023
With a looming enrollment crisis, colleges must explore new efforts for developing strategic and sustainable partnerships that support institutional advancement. As such, Kent State University (KSU) partnered with three regional, two-year institutions developing high-impact pathways to expand upon the transfer student experience and success rates.…
Descriptors: Partnerships in Education, Institutional Cooperation, Two Year Colleges, College Transfer Students
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Hinojosa, Magdalena; Luff, Paula; Woolston, P. J. – Strategic Enrollment Management Quarterly, 2023
The chief enrollment management officer (CEMO) is often responsible for optimizing institutional enrollment in ways that exceed the direct authority and responsibility of that office. To be successful, the CEMO needs to develop a high level of influence across the campus. Three particularly effective ways that the CEMO can exert influence to…
Descriptors: Enrollment Management, Strategic Planning, College Enrollment, Administrators
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Brooks, Jim; Parker, Jen – Strategic Enrollment Management Quarterly, 2023
Influencing student enrollment behavior is an ongoing process. Institutions continually try to predict student college choice while at the same time trying to influence that choice. This article describes the enrollment goals for the incoming freshman class at the University of Oregon, and how a limited institutional financial aid budget was used…
Descriptors: Scholarships, Student Financial Aid, Access to Education, Diversity
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Taylor, Zachary W.; Pauter, Sarah; Weber Wandel, Karla – Strategic Enrollment Management Quarterly, 2023
Students who leave higher education before earning a credential ("stop outs") often do so for failing to maintain satisfactory academic progress, or SAP. This article details why enrollment managers must work with their financial aid counterparts to smooth students' re-entry to higher education, focusing on SAP alleviation strategies.
Descriptors: Stopouts, College Students, Student Financial Aid, Access to Education
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Benson, Kristin; Landis, Autumn; Mathern, Rebecca – Strategic Enrollment Management Quarterly, 2023
Universities are made up of people from different backgrounds, experiences, and identities. Assessing disparate impacts when developing policy and launching projects can improve outcomes. Leaders in the Office of the Registrar at Oregon State University implemented a structured, consistent process to review policy and manage projects using an…
Descriptors: Equal Education, College Students, School Policy, Student Diversity
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Roper, Steven D. – Strategic Enrollment Management Quarterly, 2023
The issue of declining undergraduate enrollments has received considerable national attention over the past decade. The pandemic has exacerbated these concerns as year-on-year enrollments in several states have been severely affected by the pandemic. While this period has been unique, these trends have been a feature of political science…
Descriptors: Departments, Enrollment Trends, Undergraduate Students, Political Science
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