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Smith, Clayton; Harris, Lisa – Strategic Enrollment Management Quarterly, 2021
This article explores the role of faculty members in developing and enhancing Strategic Enrollment Management (SEM) on North American postsecondary educational institutions. Researchers use a qualitative research design in which nine faculty members and ten chief enrollment managers at nineteen postsecondary institutions participated in individual…
Descriptors: College Faculty, Teacher Participation, Enrollment Management, Teacher Attitudes
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Syed, Jessica; Johnson, Ane Turner – Strategic Enrollment Management Quarterly, 2021
The following qualitative case study uses secondary data from admitted student surveys to understand how women make decisions about college choice at one institution where men outnumber women in enrollment despite relatively even rates of application and acceptance. Findings suggest that women applicants noted affective factors related to…
Descriptors: Gender Differences, College Choice, Consumer Economics, Enrollment
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Puckett, Heidi – Strategic Enrollment Management Quarterly, 2021
Graduate admissions officers face challenges recruiting quality graduate students, including decreased staff and increased competition from other institutions. In an attempt to increase recruitment efforts, this study used process mapping and the "communication marathon" to engage graduate faculty in recruitment and outreach. Following…
Descriptors: College Admission, Graduate Study, Graduate School Faculty, Teacher Participation
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Henderson, Stanley E.; Pollock, Kevin – Strategic Enrollment Management Quarterly, 2021
This article seeks to make the case for how relationships are essential to meeting the tapestry of student needs by examining experiences and challenges of several student threads in that tapestry, using both two-year and four-year institutional perspectives. How faculty, staff, and administrators respond--or don't--in building rapport and…
Descriptors: Enrollment Management, Student School Relationship, Student Needs, Student Recruitment
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Hassanein, Shaimaa Nabil – Strategic Enrollment Management Quarterly, 2020
Graduate schools and offices play a critical role in elevating the quality and impact of individual graduate programs. With a hybrid model of graduate administration,institutions' and graduate programs' enrollment needs are identified. Developing a graduate enrollment management plan is challenging, especially with limited prior institutional…
Descriptors: Graduate Study, Graduate Students, Enrollment Management, Foreign Countries
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Pope, Alexis S.; Davies, Susan – Strategic Enrollment Management Quarterly, 2020
As the competition for student enrollment has increased over the past several years, the pressure on the enrollment manager has increased proportionally. Managing enrollment expectations for institutional stakeholders requires effective communication, leadership, and the sharing of data with effective context. This article provides guidance on how…
Descriptors: Enrollment Management, College Administration, Administrators, Stakeholders
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Ruger, Katherine – Strategic Enrollment Management Quarterly, 2020
This study provides a summary of how participating U.S. medical colleges are utilizing strategic enrollment management (SEM) principles to respond to enrollment challenges. Similar to undergraduate and graduate enrollment, medical college enrollment is affected by changing student populations, diversity challenges, increased competition, and…
Descriptors: Enrollment Management, Strategic Planning, Medical Education, Enrollment Trends
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Smith, Clayton; Hyde, Janet; Falkner, Tina; Kerlin, Christine – Strategic Enrollment Management Quarterly, 2020
During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its…
Descriptors: Strategic Planning, Enrollment Management, College Admission, Admissions Officers
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Cié Gee, Ginnifer – Strategic Enrollment Management Quarterly, 2020
Using a case study approach, this paper recommends a SEM project management system for organizing and maintaining SEM implementations and maintenance. Through the practical application of SEM concepts to an active SEM implementation plan, the author applies a model of a project management methodology. First, an institutional profile along with an…
Descriptors: Enrollment Management, Management Systems, Program Administration, Universities
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Orosy, Gary; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2020
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…
Descriptors: Higher Education, Student Recruitment, Colleges, Marketing
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Perez-Vergara, Kelly – Strategic Enrollment Management Quarterly, 2020
Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…
Descriptors: Enrollment Projections, Enrollment Management, Enrollment Trends, Models
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Chavez, Michael; Mullen, Brian – Strategic Enrollment Management Quarterly, 2020
This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…
Descriptors: Data Use, Strategic Planning, Student Recruitment, School Holding Power
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Portis, Tyler – Strategic Enrollment Management Quarterly, 2020
The student loan crisis has become a buzz topic that presidential candidates frequently discuss in debates and town halls. Today, accumulated student loan debt equals $1.6 trillion, exceeding total accumulated car loans and credit card debt. What makes this a crisis is the fact that approximately 22 percent of student loan borrowers default on…
Descriptors: African American Students, Student Loan Programs, Debt (Financial), Loan Default
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Ellison, Bert; Braxton, John M.; Lang, Melissa; Grant, Kelly – Strategic Enrollment Management Quarterly, 2020
The "institutional databases audit" addresses common challenges of retention research by viewing existing databases and key surveys as resources for analyzing persistence rates. Such an audit helps verify whether student database elements have theoretically derived research referents. Positive results show that institutions can acquire…
Descriptors: Databases, Audits (Verification), College Students, Academic Persistence
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Hansen, David M. – Strategic Enrollment Management Quarterly, 2020
In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for university admissions using very limited demographic data. Predictions are generated at the earliest stages of the admissions process and successfully inform recruiting and admissions staff about the…
Descriptors: Artificial Intelligence, Data Analysis, College Admission, Enrollment Management
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