Universities are made up of people from different backgrounds, experiences, and identities. Assessing disparate impacts when developing policy and launching projects can improve outcomes. Leaders in the Office of the Registrar at Oregon State University implemented a structured, consistent process to review policy and manage projects using an…

The issue of declining undergraduate enrollments has received considerable national attention over the past decade. The pandemic has exacerbated these concerns as year-on-year enrollments in several states have been severely affected by the pandemic. While this period has been unique, these trends have been a feature of political science…

Understanding an institution's culture helps new students develop accurate expectations for their college experience. This study explored how colleges and universities communicate their culture to students through emails. Analysis of institutional emails to incoming students uncovered taken-for-granted beliefs about the institution's culture and…

It is predicted that hundreds of chief enrollment management officer (CEMO) positions may become available due to high turnover within the next few years, creating an opportunity for a new generation of leaders. In this causal comparative quantitative study, data was collected from 211 current CEMOs to understand the challenges and highlights of…

Building a foundational approach for strategic enrollment management (SEM) is necessary to succeed in today's volatile higher education environment. It all begins with a mutual understanding of SEM and aligning the campus with the enrollment management organization. This article shares how to bring campus stakeholders together to optimize…

Strategy is planning about survival in a tough and competitive environment, and strategic enrollment management (SEM) is about higher education institutions exerting influence on student enrollment to generate tuition revenue. Although the global environment of the 21st century provides opportunities for improving enrollment from various parts of…

With a looming enrollment crisis, colleges must explore new efforts for developing strategic and sustainable partnerships that support institutional advancement. As such, Kent State University (KSU) partnered with three regional, two-year institutions developing high-impact pathways to expand upon the transfer student experience and success rates.…

The chief enrollment management officer (CEMO) is often responsible for optimizing institutional enrollment in ways that exceed the direct authority and responsibility of that office. To be successful, the CEMO needs to develop a high level of influence across the campus. Three particularly effective ways that the CEMO can exert influence to…

Influencing student enrollment behavior is an ongoing process. Institutions continually try to predict student college choice while at the same time trying to influence that choice. This article describes the enrollment goals for the incoming freshman class at the University of Oregon, and how a limited institutional financial aid budget was used…

Students who leave higher education before earning a credential ("stop outs") often do so for failing to maintain satisfactory academic progress, or SAP. This article details why enrollment managers must work with their financial aid counterparts to smooth students' re-entry to higher education, focusing on SAP alleviation strategies.

This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on…

This study examined factors influencing veterans' postsecondary institutional choices. Individual interviews were conducted with 30 veterans separating from military service and twelve military education officials and counselors. Results indicated most veterans transitioning from the military who aspire to enroll in postsecondary education intend…

Higher education institutions have the societal role and responsibility of providing guidance to their members and the surrounding community. Institutions endeavored, and are still striving, to illustrate multi-faceted practices that can be integrated into the founding principles of an educational institution. And that can pave its way through the…

Enrollment management (EM) has been a focus of higher education since the 1970s. There is a large base of empirical research on EM, a coordinated effort to support undergraduate students from admission to graduation that has been widely researched. However, there is limited academic research on graduate enrollment management (GEM). What is missing…

Robust strategic enrollment management plans include an integrated focus on student retention. While Piedmont University has seen steady new student growth over the past few years, retention rates had dropped from the mid-70s to an alltime low of 62 percent. Significant and immediate action was necessary. The Retention Vortex was created as a…