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Popovic Ševic, Nevenka; Ilic, Milena P.; Ševic, Aleksandar – Research in Pedagogy, 2022
Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…
Descriptors: Advertising, Elementary School Students, Influences, Student Attitudes
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Köksalan, Bahadir; Zelyurt, Hikmet – Research in Pedagogy, 2019
The study is aimed at developing a valid and reliable measurement instrument intended to identify the perception of the third and fourth grade primary school pupils in relation to their teachers' behaviour throughout their education. The analysis of the related literature and the draft version of the scale were prepared after obtaining expert…
Descriptors: Teacher Behavior, Elementary School Teachers, Elementary School Students, Attitude Measures