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Al-Jarf, Reima Sado – Reading Matrix: An International Online Journal, 2007
The study investigated EFL students' ability to comprehend and analyze advertisements and identify their stylistic features. Results of a test with sixty six EFL college students showed lexical and structural features that are easy to identify and those that are difficult to identify. Responses also reflected the difficulty level of the lexical…
Descriptors: Advertising, English (Second Language), Second Language Learning, College Students