NotesFAQContact Us
Collection
Advanced
Search Tips
Showing 1 to 15 of 17 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Faricy-Beredo, Bridget – Public Services Quarterly, 2013
Libraries are constantly challenged to find ways to demonstrate their value to their institutions. Can hosting a National Library of Medicine (NLM) exhibition increase a library's impact? In 2012 the University of Toledo engaged their constituents by hosting and developing programming for the NLM exhibit Harry Potter's World: Renaissance Science,…
Descriptors: Government Libraries, Medical Libraries, Exhibits, Academic Libraries
Peer reviewed Peer reviewed
Direct linkDirect link
Germain, Carol Anne – Public Services Quarterly, 2012
Foreign language films generate language acquisition, international cultural films help with global business interactions, medical videos teach students new medical procedures, and movies based on books encourage reading. Films can be instructional as well as FUN! Yet some of these cinematic materials receive little to no attention, not to mention…
Descriptors: Films, Library Materials, Marketing, Library Services
Peer reviewed Peer reviewed
Direct linkDirect link
Carter, Sarah – Public Services Quarterly, 2012
At the Verman Kimbrough Memorial Library at Ringling College of Art + Design, librarians are constantly striving to communicate the library's role as the center of research on campus as well as ensuring they are staying current with users' needs. While the visual components of library marketing and outreach used at the institution are paramount…
Descriptors: Library Services, Marketing, Outreach Programs, Art Education
Peer reviewed Peer reviewed
Direct linkDirect link
Rybin, Amanda – Public Services Quarterly, 2012
As one might expect, visual literacy has particular necessity for the librarian who, like this author, works in a Visual Resources Center (VRC). Recently the Association of College and Research Libraries (ACRL) published its updated "Visual Literacy Competency Standards for Higher Education." These standards succinctly introduce visual…
Descriptors: Visual Literacy, Visual Aids, Academic Libraries, Special Libraries
Peer reviewed Peer reviewed
Direct linkDirect link
Henry, Jo – Public Services Quarterly, 2011
Reference transactions in academic libraries have been on the decline since mid-1990. The Academic Library Survey from the National Center for Education Statistics shows an average drop of 25% in reference use from 1996-2004 with higher numbers at some institutions such as the University of Maryland which plummeted 47% (Martell, 2008). The…
Descriptors: Marketing, Research Libraries, Academic Libraries, Reference Materials
Peer reviewed Peer reviewed
Direct linkDirect link
Olivares, Olivia – Public Services Quarterly, 2010
How does an academic librarian become embedded in a department or college that is reluctant to accept reference, research or instruction services from the library? In such cases, the would-be embedded librarian may have to settle for "partial" embedding, offering some services where possible and tactfully abstaining from offering others…
Descriptors: Academic Libraries, Librarians, Library Role, Partnerships in Education
Peer reviewed Peer reviewed
Direct linkDirect link
Germain, Carol Anne – Public Services Quarterly, 2009
There is no doubt that the "Going Green" movement is in full swing. With global warming and other ecological concerns, people are paying closer attention to environmental issues and striving to live in a more sustainable world. For libraries, this is a perfect opportunity to be active in a campus-wide program and simultaneously promote library…
Descriptors: Academic Libraries, Conservation (Environment), Library Services, Outreach Programs
Peer reviewed Peer reviewed
Direct linkDirect link
Germain, Carol Anne, Ed. – Public Services Quarterly, 2009
Many professional library associations and affiliates "strongly encourage" the marketing of libraries and their wares. These organizations present awards, certificates, and monetary enticements to honor outstanding marketing programs. For most individuals or teams who are already working on and implementing marketing programs, the added effort of…
Descriptors: Library Services, Outreach Programs, Program Effectiveness, Institutional Advancement
Peer reviewed Peer reviewed
Direct linkDirect link
Breakstone, Elizabeth – Public Services Quarterly, 2008
This column presents an interview with Nick Baker, Reference and Web Services librarian at Williams College. Baker has produced several films for and about the library profession. In 2007, he won an InfoTubey Award for Outstanding Library YouTube Productions for his work. In this interview, Baker shares his ideas and experiences about this…
Descriptors: Librarians, Interviews, Library Instruction, Marketing
Peer reviewed Peer reviewed
Direct linkDirect link
Germain, Carol Anne, Ed. – Public Services Quarterly, 2008
Currently, one of the hottest topics in library marketing is branding. Over the years, businesses have utilized this technique to achieve commercial success. Is it possible for libraries to utilize this same strategy to promote their resources and services? One of the key components of a good branding campaign is passion, dedication, and a quality…
Descriptors: Marketing, Libraries, Visual Aids, Relationship
Peer reviewed Peer reviewed
Direct linkDirect link
Germain, Carol Anne – Public Services Quarterly, 2008
There is no doubt that today's student is much more savvy with using computers than the students of years gone by. This tech generation eagerly embraces the Internet, online searching, and the newer Web 2.0 technologies. This latter platform provides users with the ability to interact in a large virtual world, share/take (upload/download)…
Descriptors: Marketing, Internet, Technological Advancement, Academic Libraries
Peer reviewed Peer reviewed
Direct linkDirect link
Bodnar, Jonathan; Mathews, Brian – Public Services Quarterly, 2008
To help librarians use their campus newspapers more effectively as a communications tool, this paper discusses the type of information about campus libraries that ten student newspapers published over the course of one year and discusses strategies that librarians can use to build more productive, collaborative relationships with the people who…
Descriptors: Academic Libraries, School Newspapers, Student Publications, Content Analysis
Peer reviewed Peer reviewed
Direct linkDirect link
Tremblay, Paul; Wang, Zhonghong – Public Services Quarterly, 2008
The article relates how the Brooklyn Campus Library of Long Island University, despite limitations of physical distance and the varying conditions of the remote graduate campus at Westchester, makes every effort to face each challenge creatively with practical solutions for implementation. We share our findings and experiences--what worked and…
Descriptors: Marketing, Library Services, Library Instruction, Library Materials
Peer reviewed Peer reviewed
Direct linkDirect link
Goda, Donna; Bishop, Corinne – Public Services Quarterly, 2008
The more than 4,000 "chats" received by the University of Central Florida's (UCF) Ask-A-Librarian digital reference service are the subject of this practitioner-based, descriptive case study. Question content from chats received during four semesters between January 2005 and May 2006 are categorized and plotted, by semester, to show the…
Descriptors: Academic Libraries, Reference Services, Synchronous Communication, Computer Mediated Communication
Peer reviewed Peer reviewed
Direct linkDirect link
Germain, Carol Anne; Bergman, Elaine Lasda – Public Services Quarterly, 2006
There are occasions at a busy reference desk when contact time with patrons is limited. A solution to this is to create a mediated reference search service where librarians can have the luxury of conducting extended reference interviews. One-on-one searching services can be very beneficial for library patrons, including students, staff,…
Descriptors: Reference Services, Library Services, Individual Instruction, Marketing
Previous Page | Next Page ยป
Pages: 1  |  2