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Germain, Carol Anne – Public Services Quarterly, 2012
Foreign language films generate language acquisition, international cultural films help with global business interactions, medical videos teach students new medical procedures, and movies based on books encourage reading. Films can be instructional as well as FUN! Yet some of these cinematic materials receive little to no attention, not to mention…
Descriptors: Films, Library Materials, Marketing, Library Services
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Germain, Carol Anne – Public Services Quarterly, 2009
There is no doubt that the "Going Green" movement is in full swing. With global warming and other ecological concerns, people are paying closer attention to environmental issues and striving to live in a more sustainable world. For libraries, this is a perfect opportunity to be active in a campus-wide program and simultaneously promote library…
Descriptors: Academic Libraries, Conservation (Environment), Library Services, Outreach Programs
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Germain, Carol Anne – Public Services Quarterly, 2009
Libraries frequently apply for grants to help fund special projects and resources, such as purchases for library collections, innovative instructional technologies, and research subscription databases. Grants provide support for cultural events, professional development sessions, new construction, and building renovations. Like other library…
Descriptors: Grants, Library Services, Grantsmanship, Proposal Writing
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Germain, Carol Anne – Public Services Quarterly, 2008
There is no doubt that today's student is much more savvy with using computers than the students of years gone by. This tech generation eagerly embraces the Internet, online searching, and the newer Web 2.0 technologies. This latter platform provides users with the ability to interact in a large virtual world, share/take (upload/download)…
Descriptors: Marketing, Internet, Technological Advancement, Academic Libraries
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Germain, Carol Anne – Public Services Quarterly, 2007
Some faculty and administrators naively believe that undergraduates come to campus as information literate individuals since these students know how to use computers and the Internet. Yet, as librarians, they know that there is more to IL than surfing search engines, IMing, and word processing. So marketing IL becomes a very important task. This…
Descriptors: Information Literacy, Outreach Programs, Exhibits, Institutional Advancement
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Germain, Carol Anne – Public Services Quarterly, 2006
In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…
Descriptors: Publicity, Librarians, Creativity, Audiences
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Germain, Carol Anne; Bergman, Elaine Lasda – Public Services Quarterly, 2006
There are occasions at a busy reference desk when contact time with patrons is limited. A solution to this is to create a mediated reference search service where librarians can have the luxury of conducting extended reference interviews. One-on-one searching services can be very beneficial for library patrons, including students, staff,…
Descriptors: Reference Services, Library Services, Individual Instruction, Marketing
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Germain, Carol Anne – Public Services Quarterly, 2006
After undertaking the time and energy consuming task of reference assessment, the library might discover that it needs to tweak delivery of service, weed and update the collection, upgrade workstations, or advance marketing strategies to get patrons to use reference materials and services. Like any other product or service, reference departments…
Descriptors: Reference Services, Evaluation Methods, Outreach Programs, Marketing