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ERIC Number: EJ1390685
Record Type: Journal
Publication Date: 2023
Pages: 14
Abstractor: As Provided
ISSN: ISSN-2468-1989
EISSN: EISSN-2468-4929
Applying Persuasive Techniques in an Online Learning Environment: A Mixed-Method Study
Krishnamoorthy, Lakshmi; Merchant, Zahira
Pedagogical Research, v8 n2 Article em0156 2023
Persuasion is inherent to the instructional process. Instructions delivered through online programs do not always generate expected and consistent learning outcomes, and hence persuasion in online instructional design is even more critical. Through this mixed-method study, we aim to identify the most widely used persuasive design techniques, the challenges limiting their applications, and their implications. Furthermore, this paper discusses the recommendations of new persuasive techniques put forth by Instructional Designers.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A