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Showing 1 to 15 of 225 results Save | Export
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Purinton, Elizabeth F.; Burke, Megan M. – Marketing Education Review, 2020
With asynchronous scheduling and the semi-anonymous nature of online courses, engaging students can be challenging. The authors created an innovative MBA class assignment designed to teach brand management while engaging students in the topic, the class, and with each other. Students were provided with a food product from a well-established brand…
Descriptors: Online Courses, Scheduling, Masters Programs, Business Administration Education
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Hagenbuch, David J.; Mgrdichian, Laureen M. – Marketing Education Review, 2020
For decades, marketing has been associated with moral lapses--an unsettling trend that is unlikely to change, short of substantially new methods in marketing ethics education. By leveraging the power of a unique 2 × 2 matrix and branding, Mindful Marketing offers an approach for analyzing moral issues that students have found easy to learn,…
Descriptors: Marketing, Ethics, Teaching Methods, Metacognition
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Ferrell, O. C.; Ferrell, Linda – Marketing Education Review, 2020
New technologies, including artificial intelligence (AI), enablers of big data analysis, blockchain data systems, robotics, and drones are transforming marketing. Marketing education has adapted over the last 120 years driven by changes in marketing technology that have helped shape the courses taught. Marketing educators are facing challenges in…
Descriptors: Marketing, Textbooks, Interdisciplinary Approach, Robotics
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van Esch, Patrick; von der Heidt, Tania; Frethey-Bentham, Catherine; Northey, Gavin – Marketing Education Review, 2020
We report on an experiment to investigate the effect of an online asynchronous marketing simulation on student engagement and GPA. Engagement was measured in terms of conscious attention, enthused participation and social connection. The participants were 45 students undertaking marketing management at an American university over one semester.…
Descriptors: Marketing, Simulation, Teaching Methods, Learner Engagement
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Laverie, Debbie; Humphrey, William; Manis, Kerry T.; Freberg, Karen – Marketing Education Review, 2020
The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry certifications can be a great way to prepare students for a career in the digital era. We present a design for using certifications with suggestions for…
Descriptors: Internet, Marketing, College Faculty, Employment Qualifications
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Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
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Zahay, Debra; Altounian, David; Pollitte, Wesley; James, Juli – Marketing Education Review, 2019
This article outlines how resource deployment from the top down can provide support for faculty seeking to implement a marketing curriculum that is focused on teaching digital marketing. Data from this exploratory study suggest that if the higher administration, particularly the dean, is familiar with what happens in the digital marketing…
Descriptors: Marketing, Internet, Information Technology, Higher Education
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Baglione, Stephen L.; Tucci, Louis A. – Marketing Education Review, 2019
Traditional-aged college students examined the variables associated with teaching excellence using conjoint analysis. Educational Testing Service's Student Instructional Report (SIR), which has been shown to be related to student evaluations, was used to assess teaching excellence. The constructs from SIR were used as attributes in a survey…
Descriptors: Student Attitudes, Student Evaluation of Teacher Performance, Teacher Effectiveness, College Students
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Chapman, Karen; Ellinger, Alexander E.; Filips, Karli; Nash, Jesse – Marketing Education Review, 2019
Despite growing utilization of scholarly metrics to assess faculty research output, quality, impact, and productivity, the marketing discipline has yet to develop a comprehensive, generalizable benchmark for assessing scholar productivity. This study builds on and extends previous productivity benchmark studies by examining a considerably larger…
Descriptors: Benchmarking, College Faculty, Productivity, Evaluation Methods
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Popovich, Deidre; Brooks-Hurst, Erika – Marketing Education Review, 2019
Studies of service learning suggest that students and instructors believe it benefits students. Nevertheless, the literature is still lacking in methods for assessing the effectiveness of service learning. This research helps fill this gap by developing, validating, and evaluating a service learning survey for a marketing research course (the…
Descriptors: Service Learning, Instructional Effectiveness, Marketing, Critical Thinking
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Weathers, Danny; Aragón, Oriana – Marketing Education Review, 2019
As organizations become increasingly dependent on marketing analytics, universities are adapting their curricula to equip students with skills necessary to operate in data-rich environments. We describe six competencies that students need to become proficient with analytics: (1) assessing data quality, (2) understanding measurement, (3) managing…
Descriptors: Marketing, Curriculum Development, Teaching Methods, Data Analysis
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Boles, James; Rutherford, Brian; Loe, Terry – Marketing Education Review, 2019
Students who take university sales courses are expected to graduate with a better understanding of what contributes to a successful sales career. The current research identifies 33 factors recruiters use in evaluating sales candidates. The top 10 attributes identified by recruiters as most important to the sales candidate's selection are: 1)…
Descriptors: College Faculty, College Students, Sales Occupations, Career Readiness
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Shah, Purvi; Madhavaram, Sreedhar; Laverie, Debra A. – Marketing Education Review, 2019
Teaching portfolios and pedagogical competence are integral to the scholarship of teaching and learning movement in marketing. As teaching portfolios lack a common organizing framework, we argue that taxonomies associated with pedagogical competence can be used for "reflection" and "development" of one's marketing pedagogy.…
Descriptors: Marketing, Teacher Competencies, Portfolios (Background Materials), Teacher Effectiveness
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Dugan, Riley; Zhang, Chun; Kellaris, James; Sweeney, Ric – Marketing Education Review, 2019
Despite being a pervasive emotion that is felt across occupational and educational contexts, boredom has heretofore been underexplored in the marketing education literature. This research attempts to rectify this notable omission by presenting two studies that lend insight into the individual personality characteristics that make students…
Descriptors: Business Administration Education, Marketing, Personality Traits, Psychological Patterns
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Yeoh, Poh-Lin – Marketing Education Review, 2019
While the marketing education literature has contributed to our understanding of the skills that are important for successful employability, there has been limited effort to study both technical and non-technical skills together and second, their relative importance. This study addresses these gaps by conducting a Delphi study with a panel…
Descriptors: Entry Workers, Marketing, Job Skills, Employment Qualifications
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