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Showing 1 to 15 of 285 results Save | Export
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Koppitsch, Steven E.; Meyer, Jeffrey – Marketing Education Review, 2022
Instructor use of online gamification techniques using platforms such as Kahoot has been increasing in recent years. Prior research has found that the use of gamification can increase student engagement in a class and improve student performance on exams compared to traditional lectures and flipped classes. This paper examines the specific effect…
Descriptors: Learning Processes, Learner Engagement, Educational Games, Tests
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Johnson, Aaron; Billups, M. Judi; Poddar, Amit – Marketing Education Review, 2022
The role-play is a valued experiential tool used by university sales programs to engage students and better prepare them for a potential career in sales. However, in-class role-play activities have the potential to create scheduling dilemmas. Mandatory, internal role-play competitions are proposed as a solution to these logistical issues while…
Descriptors: Role Playing, Sales Occupations, Student Attitudes, Career Choice
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Kwiatek, Piotr; Papakonstantinidis, Stavros; Limani, Emira – Marketing Education Review, 2022
Group composition presents a compelling, significant, and timely topic for educators, given the widespread use of group assignments in today's pedagogical models. This paper adopts a Fuzzy Set Qualitative Comparative Analysis (fsQCA) as a systematic approach to investigate the conditions for high learning performance in marketing simulations. We…
Descriptors: Cognitive Style, Marketing, Undergraduate Students, Student Attitudes
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Laverie, Debra A.; Hass, Ashley; Mitchell, Corky – Marketing Education Review, 2022
Experiential learning is an effective way to involve students in learning by doing. By using marketing simulations, a dynamic learning experience is created where students develop rich knowledge and skills. While there is strong anecdotal evidence simulations develop knowledge and that involvement in simulations is important, the empirical…
Descriptors: Experiential Learning, Simulation, Teaching Methods, Outcomes of Education
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Tofighi, Maryam – Marketing Education Review, 2022
This research investigates the effectiveness of incorporating a client-based project in an undergraduate course by comparing it with a non-client-based project. This study utilizes quantitative (i.e., experiment) and qualitative (i.e., in-depth interviews) methods to examine the impact of client-based projects on students' course performance and…
Descriptors: Marketing, Business Administration Education, Student Projects, Undergraduate Students
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Cox, Scott R.; Rickard, Mary Kay; Lowery, Christopher M. – Marketing Education Review, 2022
The student evaluation of teaching is a common practice in the business schools of most colleges and universities. Currently, over 99% of business schools use student evaluations to measure teaching performance, but the honesty of student responses has been questioned. Prior research has indicated that student evaluations can contain answers the…
Descriptors: Student Evaluation of Teacher Performance, Ethics, Business Administration Education, Undergraduate Students
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Deitz, George D.; Fox, Alexa K.; Fox, Joseph D. – Marketing Education Review, 2022
Given the applied nature of business disciplines, simulations are useful in helping students bridge theory learned in the classroom and practical skills needed to succeed in industry. Much of the learning that occurs in simulations comes from working in teams as students work together to solve problems and defend their ideas. Thus, while marketing…
Descriptors: Individual Characteristics, Cooperative Learning, Simulation, Critical Thinking
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Bartholomew, Darrell E.; Newman, C. M.; Newman, L. M. – Marketing Education Review, 2021
This study provides an updated view of the marketing capstone course by sharing content including textbooks, cases, simulations, and engaged learning approaches and technologies used in teaching the course to undergraduate students. Using a content analysis methodology, we analyzed data from 122 syllabi from U.S.-based AACSB schools. Our findings…
Descriptors: Marketing, Business Administration Education, Capstone Experiences, Undergraduate Students
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Elhajjar, Samer; Karam, Scarlett; Borna, Shaheen – Marketing Education Review, 2021
This research explores the perspectives of business students and marketing educators and practitioners on integrating Artificial Intelligence (AI) into marketing education programs. It also investigates drivers that predict interest on the part of marketing students in taking AI courses. Data were collected through interviews with 20 marketing…
Descriptors: Artificial Intelligence, Marketing, Business Administration Education, Technology Integration
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Wood, Natalie T.; Muñoz, Caroline – Marketing Education Review, 2021
Technology and new digital media tools can enhance student learning; however, the opposite also can be true. Abstaining from technology and digital media can help students understand how such technology influences consumer behavior and how marketers may use it. This paper describes the purpose, design, and methods of an unplugged class assignment.…
Descriptors: Influence of Technology, Consumer Economics, Marketing, Business Administration Education
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Black, Hulda G.; Dingus, Rebecca; Milovic, Alex – Marketing Education Review, 2021
Developing professionalism skills in the classroom is vital to the business college experience as educators strive to ensure preparedness and success of their graduates. Marketers especially need enhanced professionalism training, as their careers involve interactions with many constituents. In this paper, the authors develop a semester-long…
Descriptors: Undergraduate Students, Business Administration Education, Marketing, Professionalism
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Mitchell, Corky; Cours Anderson, Kelley; Laverie, Debra; Hass, Ashley – Marketing Education Review, 2021
COVID-19 forced marketing education online, physically separating faculty from their students complicating communication, and generally disrupting the social process of learning. COVID-19 changed education in unprecedented ways, leaving many marketing educators teaching courses online for the first time. The change in modality motivated our…
Descriptors: COVID-19, Pandemics, Business Administration Education, Online Courses
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Wooldridge, Barbara Ross; Byun, Kyung-Ah; Pei, Zhi; Hong, JungHwa; Swimberghe, Krist R. – Marketing Education Review, 2021
The outbreak of COVID-19 was a major disruption to higher education and marketing education across the globe. COVID-19 impacted not only our campuses, but also how we teach and our students. As marketing academicians, we must respond to the educational risk posed to COVID-19 to facilitate educational success in the future. We conducted an…
Descriptors: COVID-19, Pandemics, Business Administration Education, Department Heads
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Spais, George; Paul, Pallab – Marketing Education Review, 2021
Our primary objective is to apply a crisis management model to marketing education in distress due to the current COVID-19 pandemic. We use a strategic approach to managing crisis, first introduced by Burnett, to provide a conceptual framework for managing teaching turmoil and triumphs during this pandemic. We conduct an in-depth discussion of the…
Descriptors: Crisis Management, Business Administration Education, Educational Change, COVID-19
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Milovic, Alex; Dingus, Rebecca – Marketing Education Review, 2021
This paper proposes a video-based discussion learning exercise to consider in addition to the traditional online discussion board format. While the traditional written interaction between students in an online classroom is beneficial, the mass adoption of video technology, along with limitations associated with online discussion boards, led to the…
Descriptors: Discussion (Teaching Technique), Video Technology, Online Courses, Learning Activities
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