Managerial processes used in developing programs to improve an institution's public image are outlined, drawing on both theory and experience in college administration and public relations. Eight case studies provide illustrations. A five-stage managerial plan is presented. (MSE)

Understanding of long-term university development and the role of the university in civilization are indispensable for institutional image-building. The cultural gap between the university and its mass-media dominated environment will narrow in the future, and information centers for university news and information are needed. (MSE)

The need for close relationships within national higher education systems is of crucial importance if nations of the world, both developing and developed, are to fulfill their educational obligations. Focus is on balance between individual institutional assignments and common commitments of national systems. (Author/LBH)

Mass higher education calls for new management style and structure: administration should not be separate from faculty and students. Professors with administrative qualities should perform administrative tasks in the contemporary university. (Author/LBH)

The traditional "test and measurement" approach to educational evaluation is contrasted with the "use of information for decision-making" developed in the industrial sector. Evaluation strategy should be determined by an analysis of the problem and the decisions to be made. (Author/LBH)

Three intervention schemes for diagnosing management development needs are examined: one for formal management systems, one for management training to accompany such systems, and the third examining different institutional change strategies. The general management development model is derived from research on developing institutions. (MSE)

Presented is a matrix of institution types and institutional characteristics that can be used in planning for the steady state in colleges and universities. Case studies of six institutions are presented: Harvard University, Boston University, Dartmouth College, Colorado College, University of Massachusetts/Boston, and Massachusetts Community…

The use of cost indexes is encouraged as a method of controlling cost and aiding planning. The use of analysis of variance is encouraged as a method of controlling cost standards. (MSE)

Recent changes in the ideal of the university are discussed, including the spread of educational responsibility among government, professional associations, faculty, administration, and individual professionals, and the contributions required of all these parties. (MSE)

Issues in admission to professional education are reviewed, including the validity of prediction of performance, development of appropriate admission criteria, and legal issues in fair selection. The literature of educational and personnel selection is reviewed. (MSE)

A study testing four hypotheses that investigated various relationships existing between satisfaction obtained from interpersonal relationships, disposition toward superordinate/subordinate interpersonal participation and opinion about literature defined participative processes of management by objectives (MBO) is discussed. Subjects were 85 deans…

Transitions in the social and economic circumstances of Western postsecondary education are: changing numbers of students and jobs; the shift from elite values to educational goals that promote equality; the growing significance of the school government relationship; and stability rather than expansion. (JMD)

Questions and issues related to the assessment of performance in institutions of higher education and the development of performance indicators are addressed. Topics include: institutional objectives, planning and control systems, non-profit performance evaluation techniques, multi-dimensional analysis, and performance indicators. (JMD)

Issues suggested by John Sizer's paper, an overview of the assessment of institutional performance, include: the efficient-frontier approach, multiple-criterion decision-making models, performance analysis approached as path analysis, and assessment of academic quality. (JMD)

The process of institutional performance assessment in higher education carries with it potential liabilities and warrants careful consideration. The political, methodological, economic, and philosophical cautions to be considered are described and procedures for effectively dealing with these issues are suggested. (Author/JMD)