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Gibbs, Paul – London Review of Education, 2009
Time and temporality have received little attention in the consumerism, marketing or, until recently, higher education literature. This paper attempts to compare the notions of timing implicit in education as "paideia" (transitional personal growth) with that implicit in consumerism and the marketing practices which foster it. This…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Time Perspective