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Peer reviewed Peer reviewed
ERIC Number: EJ603173
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1077-6958
Exploring the Use of Real Clients in the PR Campaigns Course.
Aldoory, Linda; Wrigley, Brenda
Journalism and Mass Communication Educator, v54 n4 p47-58 Win 2000
Examines from three perspectives (that of students, clients, and professors) the strengths and weaknesses of using actual clients in student projects for undergraduate public relations campaigns courses. Finds: students appreciated using actual clients; teachers felt the extra effort was worthwhile; and clients valued their experiences working with students. (SR)
Descriptors: Community Attitudes, Experiential Learning, Higher Education, Mass Media, Public Relations, School Community Relationship, Student Attitudes, Student Projects, Teacher Attitudes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A