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Young, Mark; Collins, Marianne K. – Journal of Instructional Pedagogies, 2014
This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…
Descriptors: Cognitive Style, Integrated Curriculum, Curriculum Design, Marketing