Building Customer Relationships: A Model for Vocational Education and Training Delivery.

Jarratt, Denise G.|Murphy, Tom|Lowry, Diannah

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Peer reviewed

ERIC Number: EJ560404

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

Reference Count: N/A

ISBN: N/A

ISSN: ISSN-1363-6820

Building Customer Relationships: A Model for Vocational Education and Training Delivery.

Jarratt, Denise G.; Murphy, Tom; Lowry, Diannah

Journal of Vocational Education and Training: The Vocational Aspect of Education, v49 n4 p591-615 1997

Review of the theory of relational marketing and interviews with training providers identified a training delivery model that includes elements of trust and commitment, investment by relationship partners, and knowledge exchange, supporting relationship longevity. (SK)

Descriptors: Interpersonal Relationship, Marketing, Relevance (Education), School Business Relationship, Training, Vocational Education

Publication Type: Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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