In this article we seek to explore the motivations for studying a vocational qualification of 40 students currently in further education. We consider student decision making, in terms of the support and guidance received, and examine the value these students place on their training, particularly with respect to their future employment. Drawing on qualitative data from 40 students we argue that a student's sense of their educational identity is important in understanding their motivations for vocational training in the first instance as well as a lack of good careers information and guidance. (Contains 1 note and 2 online resources.)