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Brown, Charles Allen – Journal of Visual Literacy, 2018
With the commodification of English education in East Asian societies, a robust advertising industry has arisen to attract consumers. In the project described here, I engaged in a critical content analysis of over 1000 advertisements for English educational products and services collected in Japan and Taiwan. My focus was on how social groups are…
Descriptors: Foreign Countries, Advertising, English (Second Language), Second Language Instruction
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Takaya, Kentei – Journal of Visual Literacy, 2016
Visual literacy is an important skill for students to have in order to interpret embedded messages on signs and in advertisements successfully. As advertisements today tend to feature iconic people or events that shaped the modern world, it is crucial to develop students' visual literacy skills so they can comprehend the intended messages. This…
Descriptors: Visual Literacy, English (Second Language), Second Language Learning, Second Language Instruction