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Brown, Charles Allen – Journal of Visual Literacy, 2018
With the commodification of English education in East Asian societies, a robust advertising industry has arisen to attract consumers. In the project described here, I engaged in a critical content analysis of over 1000 advertisements for English educational products and services collected in Japan and Taiwan. My focus was on how social groups are…
Descriptors: Foreign Countries, Advertising, English (Second Language), Second Language Instruction