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ERIC Number: EJ952789
Record Type: Journal
Publication Date: 2011
Pages: 27
Abstractor: As Provided
ISSN: ISSN-1051-144X
Glocalized New Age Spirituality: A Mental Map of the New Central Bus Station in Tel Aviv, Deciphered through Its Visual Codes and Based on Ethno-Visual Research
Ben-Peshat, Malka; Sitton, Shoshana
Journal of Visual Literacy, v30 n2 p64-90 2011
We present here the findings of an ethno-visual research study involving the creation of a mental map of images, artifacts and practices in Tel Aviv's New Central Bus Station. This huge and complex building, part bus station, part shopping mall, has become a stage for multicultural encounters and interactions among diverse communities of users. Hundreds of photographs representing the visual culture were methodically taken on the site and in its surroundings. A semiotic analysis of these photographs has revealed a glocalized version of New Age spirituality based mainly on the visual codes extracted from local New Age expressions and hybridity. This New Age cultural version dominant in the station has marginalized the "official folk culture" previously diffused as Israeli main stream culture. (Contains 15 figures and 9 endnotes.)
International Visual Literacy Association. 250 McCracken Hall, Ohio University, Athens, OH 45701. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel (Tel Aviv)