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ERIC Number: EJ952779
Record Type: Journal
Publication Date: 2011
Pages: 19
Abstractor: As Provided
ISSN: ISSN-1051-144X
Toward a Cohesive Theory of Visual Literacy
Avgerinou, Maria D.; Pettersson, Rune
Journal of Visual Literacy, v30 n2 p1-19 2011
Despite the fact that to date Visual Literacy (VL) scholars have not arrived at a general consensus for a theoretical organization of the VL field, important conceptual investigations have emerged over the past four decades. In this paper we discuss and synthesize those studies. We then present a first attempt toward a cohesive theory of VL. The main components of the proposed VL theory are Visual Perception, Visual Language (ViL), Visual Learning, Visual Thinking, and Visual Communication. Here we focus on discussing ViL and its constituent parts: 1) ViL exists; 2) ViL is holistic; 3) ViL must be learned; 4) ViL may improve learning; 5) ViL is not universal; 6) ViL often needs verbal support. (Contains 2 figures.)
International Visual Literacy Association. 250 McCracken Hall, Ohio University, Athens, OH 45701. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A