Peer reviewedERIC Number: EJ519607
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0047-2816
An Investigation into the Effects of Questionnaire Format and Color Variations on Mail Survey Response Rates.
LaGarce, Raymond; Washburn, Judith
Journal of Technical Writing and Communication, v25 n1 p57-70 1995
Examines the effects on mail survey response rates of variations in questionnaire color and format. States that a follow-up mail survey to a corporate incentive program was sent to more than 3,500 participants. Concludes that a user-friendly format as well as color variation was of value in increasing survey response rates. Discusses implications. (PA)
Descriptors: Color, Design, Layout (Publications), Questionnaires, Response Rates (Questionnaires), Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
