ERIC Number: EJ899042
Record Type: Journal
Publication Date: 2010
Abstractor: As Provided
I, Pronoun: A Study of Formality in Online Content
Thayer, Alexander; Evans, Mary B.; McBride, Alicia A.; Queen, Matt; Spyridakis, Jan H.
Journal of Technical Writing and Communication, v40 n4 p447-458 2010
This article presents the results of a study that investigated readers' perceptions of tone formality in online text passages. The study found that readers perceived text passages to be less formal when they contained personal pronouns, active voice verbs, informal punctuation, or verb contractions. The study reveals that professional communicators can impact their readers' perceptions of tone in online passages. This study provides useful guidance for writers who wish to understand the impact of their stylistic decisions on audience perceptions of passage formality.
Descriptors: Reading Comprehension, Form Classes (Languages), Internet, Writing (Composition), Language Styles, Audience Analysis, Content Analysis, Reader Response, Communication Strategies
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A