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Carpenter, Dick M., II; Robertson, Jenifer Walsh; Johnson, Michele E.; Blum, Scott – Journal of School Public Relations, 2014
This study measured the salience of, sentiment of, and topics about schools in social media. Based on a mixed-methods approach, results indicated that school districts do not appear to be discussed often or widely, but the small numbers of people who communicate about districts do so repeatedly, positively, and in concentration. Larger and…
Descriptors: Social Networks, Internet, Educational Research, Information Sources
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Brackett, David A.; Perreault, George; Sparkman, William; Thornton, Billy W.; Barclay, Nicholas – Journal of School Public Relations, 2014
Most educational leadership preparation programs include classes designed to provide a broad survey of legal issues in the profession. Soon after these future leaders complete course requirements, their knowledge base can be outdated. We discuss, through relevant research along with theoretical and actual case studies, contemporary legal issues…
Descriptors: Legal Problems, Social Justice, Professional Development, Educational Administration
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Agozzino, Alisa; Kaiser, Candace – Journal of School Public Relations, 2014
The current study examined how public relations specialists within school systems are developing, implementing, and revising their communication crisis plans in an effort to fully engage all key stakeholders. Four research questions and two hypotheses were posed. Members from a state public relations association for schools were asked to…
Descriptors: Social Networks, Stakeholders, Public Relations, Interviews
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Kearney, W. Sean; Smith, Page A.; Maika, Sean – Journal of School Public Relations, 2014
This study explores the impact of classroom relationships on student engagement. To determine whether improved classroom relations lead to higher levels of student engagement, surveys were distributed to 2,340 students from 117 fourth- and fifth-grade classrooms. Respondents reported the degree to which they felt support from teachers,…
Descriptors: Classroom Environment, Learner Engagement, Student Participation, Student Surveys
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Heneman, Herbert G., III; Worth, Robin; Arrigoni, Jessica; Kimball, Steven M.; Milanowski, Anthony – Journal of School Public Relations, 2013
Teacher performance pay programs have proliferated across the country over the past 20 years. To aid in understanding their many variations, the seven major components of these programs are described. Three examples of teacher performance pay programs are provided for illustration: Denver ProComp, TAP, and Houston ASPIRE. Evidence is mixed on the…
Descriptors: Teacher Salaries, Merit Pay, Program Effectiveness, Communication Strategies
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Zimmerman, John; Sharp, Taylor – Journal of School Public Relations, 2013
Given that social media dominates informal and often formal communication routes, we argue that schools must reshape their attention to a fourth rhetorical dimension: the media through which they communicate. Specifically, schools must find ways to embrace social media as a mechanism to reach their broad audiences. This article identifies clear…
Descriptors: Social Networks, Audiences, Rhetoric, Faculty Development
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Beycioglu, Kadir; Ozer, Niyazi; Sahin, Semiha – Journal of School Public Relations, 2013
This study examined the degree and levels of parent trust and involvement in lower secondary and high schools in Turkey. Survey data were obtained from 429 participants working for state schools during the 2012-2013 education years. We used zero-order correlation coefficient, independent samples t test, and, when significant differences were…
Descriptors: Foreign Countries, Trust (Psychology), Parent School Relationship, Secondary Schools
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Sconzo, Guy M.; Mount, Jamie – Journal of School Public Relations, 2013
Since 2002, year after year, lack of financial support has been identified consistently as the biggest problem facing public schools. This article details three programs deployed by a suburban district: annual fund campaigns, "principal for a day" programs, and classroom wishlists. These initiatives serve to raise additional funding and…
Descriptors: Financial Support, Educational Finance, School Districts, Urban Schools
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Bon, Susan C.; Bathon, Justion; Balzano, Anne-Marie – Journal of School Public Relations, 2013
School districts are facing a sensationalized and alarming trend of unprofessional conduct and social media misuse by public school teachers. Likewise, recent court cases as well as highly publicized scandals raise concern that inappropriate relationships between teachers and students can be initiated through online social media. These emergent…
Descriptors: Social Networks, Public School Teachers, Court Litigation, School Districts
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Young, I. Phillip; Fawcett, Paul – Journal of School Public Relations, 2013
Several teacher models exist for using high-stakes testing outcomes to make continuous employment decisions for principals. These models are reviewed, and specific flaws are noted if these models are retrofitted for principals. To address these flaws, a different methodology is proposed on the basis of actual field data. Specially addressed are…
Descriptors: Principals, High Schools, Employment Practices, Decision Making
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Ripley, Joan; Mitchell, Roxanne M.; Richman, John A. – Journal of School Public Relations, 2013
This instrumental case study explored how five newly appointed superintendents identified key stakeholders and built trust and social capital with stakeholders in their districts. Stakeholder, trust, and social capital theory were the lenses that guided this study. We utilized a pragmatic research design and thematic data analysis to interpret our…
Descriptors: Superintendents, Trust (Psychology), Social Networks, Case Studies
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Russell, Brenda A.; Kirk, Jeffrey L.; Eddings, Bobbie J.; Farris, L. Ann – Journal of School Public Relations, 2013
In central Texas and regions across the country, community leaders are calling for university-community engagement, including development of structures for community-based research and service learning. Including the community in decision making regarding continuing professional education serves as a link between universities such as Texas A&M…
Descriptors: Partnerships in Education, Faculty Development, College School Cooperation, School Districts
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Brauckmann, Stefan; Geißler, Gert; Weishaupt, Horst – Journal of School Public Relations, 2013
This article starts with a historical perspective on parental involvement in German schools' decision making in the context of historical developments and societal conditions as well as those specific to federal states. Subsequently, a presentation of contemporary school legislation highlights parental rights and duties with respect to parental…
Descriptors: Foreign Countries, Parent Participation, Parent School Relationship, Educational History
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Kosiczky, Bonnie; Mullen, Carol A. – Journal of School Public Relations, 2013
How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen teacher-student…
Descriptors: High Schools, Public Schools, Public Relations, Teacher Student Relationship
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Myers, Scott M.; Carrie B. Myers – Journal of School Public Relations, 2013
We use data from over 25,000 U.S. parents interviewed in the 1996 and 2007 National Household Education Surveys to address two under-researched questions. The organizing framework for these questions is the No Child Left Behind Act of 2001. First, did school-based parental involvement change during 1996-2007? Second, do the predictors of this…
Descriptors: Parent Participation, Parent School Relationship, Educational History, United States History
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