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Threadgill, Elizabeth J.; Price, Larry R. – Journal of Media Literacy Education, 2019
This article focuses on media literacy education for college students. First, we conducted psychometric analyses to verify the properties of the "Critical Evaluation and Analysis of Media (CEAM)" scale. CEAM measures college students' self-reported practices for critically evaluating and analyzing the credibility, audience, and technical…
Descriptors: College Students, Measures (Individuals), Likert Scales, Media Literacy
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Ashley, Seth; Lyden, Grace; Fasbinder, Devon – Journal of Media Literacy Education, 2012
Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students with no formal media literacy education to three types of video messages: an advertisement, a public relations message and a news report. Students did not exhibit…
Descriptors: Literacy Education, Media Literacy, Video Technology, Grounded Theory