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Showing 1 to 15 of 45 results Save | Export
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Dillingham, Reginald T.; Breffle, William S.; Kelly, Matthew C. – Journal of Marketing for Higher Education, 2018
Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse…
Descriptors: Economics Education, Multivariate Analysis, Models, Case Studies
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Pritchard, Andrew; Fudge, Julie; Crawford, Elizabeth Crisp; Jackson, Jeremy – Journal of Marketing for Higher Education, 2018
Students' personality traits are among the most important determinants of students' choice of major and their satisfaction with that major. A survey of 849 students at three public universities and one private university in two regions of the United States finds that a student's personality also affects the power of non-personality influences on…
Descriptors: Undergraduate Students, Student Attitudes, Majors (Students), Personality Traits
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Gottlieb, Udo Rainer; Beatson, Amanda – Journal of Marketing for Higher Education, 2018
Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and despite multi-million-dollar investments, little is known about the impact they have on the…
Descriptors: Decision Making, Foreign Students, Student Recruitment, Activities
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Winter, Emma; Thompson-Whiteside, Helen – Journal of Marketing for Higher Education, 2017
The fiercely competitive HE market has led HEIs to invest significant resources in building a distinct identity. An HEI's location forms an inherent part of its identity and the uniqueness of location offers an opportunity to differentiate. However there has been limited examination of how location is used by HEIs and little consideration of how…
Descriptors: Foreign Countries, Higher Education, Universities, School Location
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Huempfner, Lisa; Kopf, Dennis A. – Journal of Marketing for Higher Education, 2017
Higher education administrators are often faced with difficult choices in allocating limited resources for the creation of new programs. The purpose of this article is to explore the suitability of a new product, an integrated business Spanish major, by applying stakeholder marketing. In so doing, it provides a framework for the application of…
Descriptors: Marketing, Social Responsibility, Content Analysis, Web Sites
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Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia – Journal of Marketing for Higher Education, 2017
The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on…
Descriptors: Marketing, Higher Education, Excellence in Education, Achievement Gains
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Robson, Julie; Farquhar, Jillian Dawes; Hindle, Christopher – Journal of Marketing for Higher Education, 2017
Students are recognized as vulnerable consumers where financial matters are concerned, particularly with reference to indebtedness. This study examines student indebtedness in order to initiate wider debate about student vulnerability. We consider vulnerability as dynamic and temporal, linked to an event that renders the consumer susceptible to…
Descriptors: Debt (Financial), College Students, Paying for College, Student Surveys
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Royo-Vela, Marcelo; H├╝nermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
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Jan, Muhammad Tahir; Ammari, Djihane – Journal of Marketing for Higher Education, 2016
This paper mainly aims to identify the impact of online advertising on students' decision-making and their choice of higher education institutions. Data for this study were collected from 350 students from various Malaysian universities using self-administered questionnaires. The acquired data went through an exhaustive process to ensure that it…
Descriptors: Foreign Countries, Advertising, Internet, Student Attitudes
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Galan, Mianda; Lawley, Meredith; Clements, Michael – Journal of Marketing for Higher Education, 2015
Universities globally are showing increased interest in the potential of social media as a marketing recruitment tool. This paper explores how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process. Due to a lack of existing research, this study adopted an…
Descriptors: Foreign Countries, Social Networks, Mass Media Use, Graduate Students
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Teng, Shasha; Khong, Kok Wei; Chong, Alain Yee Loong – Journal of Marketing for Higher Education, 2015
Few studies have been conducted to identify what kinds of online information are provided by institutions and needed by international students in social media. This study aims to identify critical constructs of study abroad information (SAI) that can generate positive attitudes toward the university. Specifically, this study attempts to…
Descriptors: Foreign Countries, Study Abroad, Foreign Students, College Students
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Obermeit, Katrin – Journal of Marketing for Higher Education, 2012
Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and…
Descriptors: College Choice, Information Sources, Student Recruitment, Foreign Countries
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Wilkins, Stephen; Huisman, Jeroen – Journal of Marketing for Higher Education, 2011
Previous research has found that the country and institution choices of international students are greatly influenced by recommendations they receive from others who have experience of undertaking higher education overseas. For Western universities, it is of utmost importance to satisfy their international students, who can then encourage the next…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Foreign Students
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Pampaloni, Andrea M. – Journal of Marketing for Higher Education, 2010
Colleges and universities rely on their image to attract new members. This study focuses on the decision-making process of students preparing to apply to college. High school students were surveyed at college open houses to identify the factors most influential to their college application decision-making. A multi-methods analysis found that…
Descriptors: Higher Education, Student Recruitment, High School Students, College Choice
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Angulo, Fernando; Pergelova, Albena; Rialp, Josep – Journal of Marketing for Higher Education, 2010
Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…
Descriptors: Foreign Countries, Higher Education, Marketing, Subcultures
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