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Marie Condie, Jenna; Ayodele, Ivett; Chowdhury, Sabirah; Powe, Shelley; Cooper, Anna Mary – Journal of Marketing for Higher Education, 2018
Social media content generated by learning communities within universities is serving both pedagogical and marketing purposes. There is currently a dearth of literature related to social media use at the departmental level within Higher Education Institutions (HEIs). This study explores the multi-voiced interactions of a UK Psychology department's…
Descriptors: Social Media, Communities of Practice, Psychology, Computational Linguistics
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James-MacEachern, Melissa – Journal of Marketing for Higher Education, 2018
The purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that…
Descriptors: Marketing, Student Recruitment, Foreign Students, College Students
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Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia – Journal of Marketing for Higher Education, 2017
The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on…
Descriptors: Marketing, Higher Education, Excellence in Education, Achievement Gains
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Elsharnouby, Tamer H. – Journal of Marketing for Higher Education, 2015
This study explores what constitutes students' satisfaction with university experience and examines the influence of overall satisfaction with the university experience on students' co-creation behavior-- namely, participation behavior and citizenship behavior. Drawing upon a sample of 379 students and using structural equation modeling, the…
Descriptors: College Students, Student Attitudes, Satisfaction, Student Behavior
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Aghaz, Asal; Hashemi, Amin; Atashgah, Maryam S. Sharifi – Journal of Marketing for Higher Education, 2015
Despite several studies having been conducted to examine organizational image from a business perspective, there has not been adequate research in the area of perceived image in nonprofit organizations such as universities. Thus, the purpose of this study was to examine the factors contributing to university image, from the postgraduate students'…
Descriptors: Foreign Countries, Graduate Students, Universities, Reputation
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Gruber, Thorsten – Journal of Marketing for Higher Education, 2014
Increasingly, academics have to demonstrate that their research has academic impact. Universities normally use journal rankings and journal impact factors to assess the research impact of individual academics. More recently, citation counts for individual articles and the h-index have also been used to measure the academic impact of academics.…
Descriptors: Reputation, Institutional Evaluation, Peer Evaluation, Journal Articles
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Jillapalli, Ravi K.; Jillapalli, Regina – Journal of Marketing for Higher Education, 2014
This research endeavors to understand whether certain professors have customer-based brand equity (CBBE) in the minds of students. Consequently, the purpose of this study is to conceptualize, develop, and empirically test a model of customer-based professor brand equity. Survey data gathered from 465 undergraduate business students were used to…
Descriptors: College Faculty, Student Attitudes, Teacher Student Relationship, Reputation
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Nguyen, Adam; Rosetti, Joseph – Journal of Marketing for Higher Education, 2013
Substantial discussion has been going on surrounding the potential negative consequences of a customer orientation in college education. A major concern stems from the ideological gap--the perceived differentiation between what the students want and the educators' view of what is in the best interests of the students. A key aspect of the…
Descriptors: Higher Education, Ideology, Interests, Undergraduate Students
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Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. – Journal of Marketing for Higher Education, 2013
While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…
Descriptors: Foreign Countries, College Students, Satisfaction, Gender Differences
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Sharif, Khurram; Kassim, Norizan Mohd – Journal of Marketing for Higher Education, 2012
The research focus was a non-academic service quality assessment within higher education. In particular, non-academic service quality perceptions of faculty and students were evaluated using a service profit chain. This enabled a comparison which helped understanding of non-academic service quality orientation from a key users' perspective. Data…
Descriptors: Student Attitudes, Questionnaires, Likert Scales, Comparative Analysis
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Jowi, James Otieno – Journal of Marketing for Higher Education, 2012
Internationalization of higher education is now a reality, impacting on higher education across the world in different ways and leading to different consequences. It presents varied challenges, opportunities and even risks requiring equally varied responses from universities. African universities are also engulfed in this context and, in addition…
Descriptors: Higher Education, Foreign Countries, Knowledge Economy, Risk
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Akareem, Husain Salilul; Hossain, Syed Shahadat – Journal of Marketing for Higher Education, 2012
Quality of education has been a concern for decades. Gradually it is becoming more specialised and commercialised throughout the world. In this study a sample of 400 students were taken from the five renowned private universities of Bangladesh for measuring perception toward education quality of existing students. Principle component analysis was…
Descriptors: Universities, Private Colleges, Educational Quality, Foreign Countries
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Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia; Kleinowski, Hamilton – Journal of Marketing for Higher Education, 2012
This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in staff positively affects students' trust in management…
Descriptors: Cultural Context, Higher Education, Trust (Psychology), Student Attitudes
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Goatman, Anna; Medway, Dominic – Journal of Marketing for Higher Education, 2011
Anyone interested in the future or current state of undergraduate education would gain something from picking up a slim-volumed and rather dull-looking book entitled "Scholarship reconsidered: Priorities of the professoriate" by American academic, Ernest Boyer. In a matter of only 81 pages, Boyer delivers a critically damning assessment…
Descriptors: Undergraduate Study, College Faculty, Foreign Countries, Business Education
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Gruber, Thorsten; Reppel, Alexander; Voss, Roediger – Journal of Marketing for Higher Education, 2010
Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on meeting or even exceeding the needs of their students. Recent research findings suggest that the factors that create student satisfaction with teaching ("teaching…
Descriptors: Foreign Countries, Higher Education, Student College Relationship, Purchasing
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