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Partlo, Margaret; Ampaw, Frim – Journal of Marketing for Higher Education, 2018
Relying heavily on case or regional studies, higher education institutions market the perceived global skills that students acquire from education abroad as a value-added commodity. As industries increase their global reach, understanding the labor market effects of education abroad from a national perspective is necessary and timely. This study…
Descriptors: Undergraduate Students, Higher Education, Regression (Statistics), Business Administration Education
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Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy – Journal of Marketing for Higher Education, 2018
The study investigates how in international partnerships the brand credibility of each partner, student-institution identification with each partner, and perceived service quality relate to student satisfaction. A structured survey questionnaire was completed by 528 students taking a co-branded higher education program in Hong Kong or Sri Lanka.…
Descriptors: Foreign Countries, International Cooperation, Marketing, Student Satisfaction
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Kashif, Muhammad; Cheewakrakokbit, Pimpa – Journal of Marketing for Higher Education, 2018
We aim to examine the international student perceived service quality of Business Schools located in Thailand to link it with their intentions to remain loyal. The survey based approach is adopted to collect data from 300 international students enrolled in various business schools in Thailand. All the dimensions of PAKSERV except Personalization…
Descriptors: Foreign Countries, College Students, Business Schools, Business Administration Education
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Robinson, Leroy – Journal of Marketing for Higher Education, 2017
As the marketplace for higher education changes, attracting and retaining students is of utmost importance. Providing successful course delivery methods (e.g. face-to-face, fully online, hybrid) offers an opportunity for universities to differentiate from each other. This research investigates the relationships involved in student acceptance of…
Descriptors: Success, Online Courses, Delivery Systems, Courseware
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Galan, Mianda; Lawley, Meredith; Clements, Michael – Journal of Marketing for Higher Education, 2015
Universities globally are showing increased interest in the potential of social media as a marketing recruitment tool. This paper explores how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process. Due to a lack of existing research, this study adopted an…
Descriptors: Foreign Countries, Social Networks, Mass Media Use, Graduate Students
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Koris, Riina; Örtenblad, Anders; Kerem, Katri; Ojala, Triinu – Journal of Marketing for Higher Education, 2015
Existing literature is polarized and primarily conceptual on the topic of student-customer orientation. Research into this phenomenon has failed to realize that higher education as such consists of several different educational experiences and has therefore addressed and studied the issue at too general a level, i.e. at the level of the higher…
Descriptors: Student Attitudes, Foreign Countries, Educational Experience, Higher Education
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Aggarwal Sharma, Ashita; Rao, Vithala R.; Popli, Sapna – Journal of Marketing for Higher Education, 2013
Brands are fundamentally about experiences and relationships, and therefore they form prime basis of an institution's connection with their stakeholders. With the mushrooming of business schools (both private autonomous and government supported) and fading global boundaries, especially in the Indian context, communicating a business school brand…
Descriptors: Foreign Countries, Marketing, Business Administration Education, Student Recruitment
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Mahrous, Abeer A.; Kortam, Wael – Journal of Marketing for Higher Education, 2012
This paper seeks to understand the criteria which students use to evaluate teaching effectiveness. Using structural equation modeling with a sample of business students from Egypt, the findings indicate that the above criteria comprise six factors: organization of the course, fairness of grading, workload difficulty, student-instructor…
Descriptors: Student Attitudes, Student Evaluation of Teacher Performance, Structural Equation Models, Evaluation Criteria
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Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia; Kleinowski, Hamilton – Journal of Marketing for Higher Education, 2012
This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in staff positively affects students' trust in management…
Descriptors: Cultural Context, Higher Education, Trust (Psychology), Student Attitudes
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Johnson, Jennifer Wiggins; Thomas, Veronica; Peck, Joann – Journal of Marketing for Higher Education, 2010
A recent trend among universities shifts from traditional MBA programs to specialized MBA offerings. Specialized programs are believed to cultivate stronger relationships with students, which lead to stronger alumni relationships and increased donations. This research tests this empirically by examining relationship perceptions and donation…
Descriptors: Business Administration Education, Specialization, Graduates, Alumni
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Heslop, Louise A.; Nadeau, John – Journal of Marketing for Higher Education, 2010
Branding is about delivering on desired outcomes. The importance of positioning program offerings on the basis of outcomes sought in the education market is illustrated in this study of choice of an MBA program by prospective students. MBA fair attendees were surveyed and multiple methods were employed to determine the importance of desired…
Descriptors: Foreign Countries, Business Administration Education, Masters Programs, Marketing
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Somers, Mark John – Journal of Marketing for Higher Education, 2009
The market for management education has grown rapidly over the past 40 years. However, increasing competition stemming from new entrants such as for-profit universities and from the globalization of management education have changed the dynamics of the market thereby presenting business schools with difficult challenges. The process of disruption…
Descriptors: Higher Education, Student Recruitment, Business Administration Education, Competition
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Dailey, Lynn; Anderson, Murphy; Ingenito, Cristina; Duffy, David; Krimm, Paul; Thomson, Scott – Journal of Marketing for Higher Education, 2006
The need to develop marketing strategies in higher education is evident. In order to develop effective strategies, marketers must understand the basic needs that their product fulfills. Exploratory research was utilized to identify and better understand the needs that motivate consumers to pursue an MBA degree. This paper emphasizes the importance…
Descriptors: Student Recruitment, Business Administration Education, Strategic Planning, Consumer Economics
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Sabri, Hala Ahmad; El-Refae, Ghaleb Awad – Journal of Marketing for Higher Education, 2006
This study explores the development of a quantitative research designed to examine the accreditation system of undergraduate Business Administration program in private universities in Jordan, in comparison with the standards of the Quality Assurance Agency (QAA) in the United Kingdom. The research has set out a description of Jordanian…
Descriptors: Foreign Countries, Statistical Analysis, Private Sector, Private Colleges
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Adams, Russell; Kalliny, Morris; Saran, Anshu; de los Santos, Gilberto – Journal of Marketing for Higher Education, 2005
Increasing shifts in population proportions have led to an increasing demand on education institutions to recruit Hispanics. A random and stratified national sample was used to answer the following questions: (1) What are the psychographic typologies that are likely to identify Hispanic students by their desire to pursue or not to pursue graduate…
Descriptors: Majors (Students), Graduate Study, Hispanic Americans, Business Administration Education
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