NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 9 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
Peer reviewed Peer reviewed
Direct linkDirect link
Palmer, Stuart – Journal of Marketing for Higher Education, 2014
Engineering academic units might engage with social media for a range of purposes including for general communication with students, staff, alumni, other important stakeholders and the wider community at large; for student recruitment and for marketing and promotion more generally. This paper presents an investigation into the use of Twitter by…
Descriptors: Foreign Countries, Computer Mediated Communication, Social Networks, Electronic Publishing
Peer reviewed Peer reviewed
Direct linkDirect link
Idris, Muhammad Zaffwan; Whitfield, T. W. Allan – Journal of Marketing for Higher Education, 2014
Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…
Descriptors: Universities, Higher Education, Marketing, Advertising
Peer reviewed Peer reviewed
Direct linkDirect link
Obermeit, Katrin – Journal of Marketing for Higher Education, 2012
Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and…
Descriptors: College Choice, Information Sources, Student Recruitment, Foreign Countries
Peer reviewed Peer reviewed
Direct linkDirect link
Baumann, Chris; Hamin – Journal of Marketing for Higher Education, 2011
A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness…
Descriptors: Human Capital, Role of Education, Economic Development, College Students
Peer reviewed Peer reviewed
Direct linkDirect link
Schatzel, Kim; Callahan, Thomas; Scott, Crystal J.; Davis, Timothy – Journal of Marketing for Higher Education, 2011
An estimated 21% of 25-34-year-olds in the United States, about eight million individuals, have attended college and quit before completing a degree. These non-traditional students may or may not return to college. Those who return to college are referred to as stopouts, whereas those who do not return are referred to as stayouts. In the face of…
Descriptors: Higher Education, Stopouts, Young Adults, Identification
Peer reviewed Peer reviewed
Direct linkDirect link
Wilkins, Stephen; Huisman, Jeroen – Journal of Marketing for Higher Education, 2011
Previous research has found that the country and institution choices of international students are greatly influenced by recommendations they receive from others who have experience of undertaking higher education overseas. For Western universities, it is of utmost importance to satisfy their international students, who can then encourage the next…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Foreign Students
Peer reviewed Peer reviewed
Direct linkDirect link
Gatfield, Terry; Chen, Ching-huei – Journal of Marketing for Higher Education, 2006
The international marketing of higher education is a global phenomenon in which more than 50 countries compete. USA enjoys the largest market share. However, the market place is highly competitive with many players seeking a place in the international club. Increasing competitive practices calls for increasing market research especially in the…
Descriptors: Higher Education, Foreign Countries, School Choice, Attribution Theory
Peer reviewed Peer reviewed
Shank, Matthew D.; And Others – Journal of Marketing for Higher Education, 1996
A survey of 686 United States and 338 Australian business students compared student expectations of service provision on campus. Results indicated that Australian students had higher expectations on three dimensions of service quality: professors' willingness to help students develop academic skills; professor sympathy and reassurance; and…
Descriptors: Academic Advising, College Administration, College Faculty, College Students