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Palmer, Stuart – Journal of Marketing for Higher Education, 2014
Engineering academic units might engage with social media for a range of purposes including for general communication with students, staff, alumni, other important stakeholders and the wider community at large; for student recruitment and for marketing and promotion more generally. This paper presents an investigation into the use of Twitter by…
Descriptors: Foreign Countries, Computer Mediated Communication, Social Networks, Electronic Publishing
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Baumann, Chris; Hamin – Journal of Marketing for Higher Education, 2011
A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness…
Descriptors: Human Capital, Role of Education, Economic Development, College Students
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Clemes, Michael D.; Gan, Christopher E. C.; Kao, Tzu-Hui – Journal of Marketing for Higher Education, 2008
The purpose of this research is to gain an empirical understanding of students' overall satisfaction with their academic university experiences. A hierarchal model is used as a framework for this analysis. Fifteen hypotheses are formulated and tested, in order to identify the dimensions of service quality as perceived by university students, to…
Descriptors: Foreign Countries, Hypothesis Testing, Student Attitudes, Participant Satisfaction
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Holdsworth, David K.; Nind, Derek – Journal of Marketing for Higher Education, 2005
Preferences for college education among year 12 and 13 high school seniors from throughout New Zealand were surveyed. Initial focus group researched students in the process of deciding on college education and/or on a particular college or university institution in their choice process. Quantitative research developed from the focus group…
Descriptors: Student Attitudes, Focus Groups, Foreign Countries, Statistical Analysis
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Clemes, Michael D.; Ozanne, Lucie K.; Tram, Lam – Journal of Marketing for Higher Education, 2001
Measured New Zealand college students' perceptions of educational service quality using SERVPREF methodology. Found that both technical and functional quality are important dimensions, and that the quality of education, campus facilities and environment, and course process significantly influence students' perceptions of service quality. Student…
Descriptors: College Students, Educational Quality, Foreign Countries, Higher Education
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Joseph, Matthew; Joseph, Beatriz – Journal of Marketing for Higher Education, 1997
A survey of 144 New Zealand employers of business administration graduates found the respondents did not believe business graduates and their educational institutions were performing at the level employers desire. Results indicate institutions should concentrate on incorporating employer-desired content into courses, maintaining communication with…
Descriptors: Business Administration Education, College Faculty, Course Content, Curriculum Development