NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ570433
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
Managing Quality by Action Research--Improving Quality Service Delivery in Higher Education as a Marketing Strategy.
Corbitt, Brian
Journal of Marketing for Higher Education, v8 n3 p45-62 1998
Describes two action research projects undertaken at an Australian university to improve quality of services to foreign students and improve the institution's image through word of mouth, or informal marketing. Each project, although small, facilitated changes or improvements to a targeted service. The role of management in empowering employees and in action research is discussed. (MSE)
Descriptors: Action Research, Foreign Countries, Foreign Students, Higher Education, Information Dissemination, Institutional Research, Public Opinion, Public Relations, Quality Control, Student Attitudes, Student Personnel Services, Student Recruitment
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia